30 min

Episode 05 - Professor Peter Verhoef 'The Knowledge' - A Levitt Group Podcast

Episode 5 Show Notes:
Our guest is Professor Peter Verhoef.  Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, Netherlands. He is a visiting position as professor at BI Oslo Norwegian Business School. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University in Rotterdam. His research interests concern customer management, customer loyalty, multi-channel issues and category management
 
 His most recent book, “Creating Value with Big Data Analytics” written with his colleagues Edwin Kooge and Natasha Walk is published by Routledge. More information on the book on be found at Big Data Smart Marketing.
 
Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittCVBD.
 
Joining The Levitt Group
 
The Levitt Group is the CIM interest group for senior marketers.
We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.
Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.
We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.
We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.
Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.
So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.
Further Links & Resources
For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk
For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk
Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk.

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group
© One Tree Less Ltd 2016

Episode 5 Show Notes:
Our guest is Professor Peter Verhoef.  Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, Netherlands. He is a visiting position as professor at BI Oslo Norwegian Business School. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University in Rotterdam. His research interests concern customer management, customer loyalty, multi-channel issues and category management
 
 His most recent book, “Creating Value with Big Data Analytics” written with his colleagues Edwin Kooge and Natasha Walk is published by Routledge. More information on the book on be found at Big Data Smart Marketing.
 
Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittCVBD.
 
Joining The Levitt Group
 
The Levitt Group is the CIM interest group for senior marketers.
We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.
Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.
We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.
We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.
Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.
So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.
Further Links & Resources
For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk
For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk
Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: membership@cim.co.uk.

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group
© One Tree Less Ltd 2016

30 min