Episode 5 Show Notes:
Our guest is Professor Peter Verhoef. Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, Netherlands. He is a visiting position as professor at BI Oslo Norwegian Business School. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University in Rotterdam. His research interests concern customer management, customer loyalty, multi-channel issues and category management
His most recent book, “Creating Value with Big Data Analytics” written with his colleagues Edwin Kooge and Natasha Walk is published by Routledge. More information on the book on be found at Big Data Smart Marketing.
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