James has had a highly acclaimed career as a professional 1500m athlete. With highlights including 4th Place finish at the 2004 World Indoor Championships, a finalist in the European Championships and he has represented Wales in two Commonwealth Games; Melbourne and Delhi. In 2014, James became a multiple World Masters Champion and is still regularly used as a major events and broadcasting commentator for the likes of The International Paralympic Committee, The London Marathon, The Great Run group and Eurosport.
The knowledge gained from his international career, has allowed James to establish an increasingly successful coaching group consisting of both current and alumni students. This group has gained recognition both nationally and internationally. Professionally, James is the performance director for Athletics at Cardiff Met, a senior lecturer and studying a doctorate in sport coaching.