50 min
Episode 7 - Dr Stephanie Schull, Kegelbell Making Her Way
-
- Entrepreneurship
Today I meet philosopher Dr Stephanie Schull who stepped right out of her comfort zone to create an innovative new product - a vagina gym. Driven by seeing a family member in distress, she set out to create a product that would help women strengthen their pelvic floors and avoid the incontinence issues that many women silently face, often being treated with high risk surgery, or facing a lifetime of incontenence pads and discomfort.
She set out to create a brand new product that was safe, effective and affordable, and with no prior business experience, she dived into the world of manufacturing, stringent FDA requirements, branding and marketing.
In this interview she talks me through the whole process, from venturing into one of the world's biggest sex toy shows in Germany through to finding a branding pro on Fiverr and learning to adapt her language for marketing and compliance!
Visit Kegelbell after you listen to the episode.
Today I meet philosopher Dr Stephanie Schull who stepped right out of her comfort zone to create an innovative new product - a vagina gym. Driven by seeing a family member in distress, she set out to create a product that would help women strengthen their pelvic floors and avoid the incontinence issues that many women silently face, often being treated with high risk surgery, or facing a lifetime of incontenence pads and discomfort.
She set out to create a brand new product that was safe, effective and affordable, and with no prior business experience, she dived into the world of manufacturing, stringent FDA requirements, branding and marketing.
In this interview she talks me through the whole process, from venturing into one of the world's biggest sex toy shows in Germany through to finding a branding pro on Fiverr and learning to adapt her language for marketing and compliance!
Visit Kegelbell after you listen to the episode.
50 min