50 min
Episode 73: ROI taxes, linear mindset, and GTM strategy with Andrei Zinkevich and Vladimir Blagojević Full-Funnel B2B Marketing Show
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- Marketing
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
We're meeting with Vladimir Blagojevic to discuss the recent research we did with B2B tech companies about marketing strategy.
Key points we are going to discuss:
Key challenges and the root reasons why B2B companies are struggling to create an effective marketing strategy.
The ROI taxes almost every B2B company is paying nowadays.
The core elements of the 2022 B2B marketing strategy
The linear mindset, and how to get executives buy-in
RESOURCES:
Video: https://youtu.be/BmSPuG_o0qc
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on LinkedIn: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
We're meeting with Vladimir Blagojevic to discuss the recent research we did with B2B tech companies about marketing strategy.
Key points we are going to discuss:
Key challenges and the root reasons why B2B companies are struggling to create an effective marketing strategy.
The ROI taxes almost every B2B company is paying nowadays.
The core elements of the 2022 B2B marketing strategy
The linear mindset, and how to get executives buy-in
RESOURCES:
Video: https://youtu.be/BmSPuG_o0qc
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on LinkedIn: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/
50 min