Episode 77 - The power of story with Katrina Fox of Vegan Business Media Did You Bring the Hummus? with Kimberly Winters

Today, I am joined by Katrina Fox Storytelling Consultant at Vegan Business Media.

From her bio: Katrina is a storytelling consultant, personal brand coach and award-winning author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners. During her journalism career she’s written extensively for niche and mainstream media for more than 25years on animal advocacy and ethical business and was a regular Forbes contributor specializing in writing about vegan and plant-based businesses. A vegan of 28years, Katrina helps ethical business leaders, entrepreneurs and change-makers to find, craft & share the stories to inspire, influence & impact their audiences. She loves glitter, sequins, and disco. 

The love for story-telling runs through this episode as we both nerd-out about it, its so good. 

We discuss finding your origin or journey story, different types of story-telling, how story-telling can make even the most boring things interesting, and knowing when to not tell a story.

Some takeaways:


Uncover your origin story


Consider your audience - create a story bank - you'll use difference stories in different situations


Collect your customers stories


Write your brand story





To connect with Katrina

Visit her websites http://www.katrinafox.com/ and http://www.veganbusinessmedia.com/

Follow Katrina on Facebook: http://www.facebook.com/katrinafoxpage

Twitter: https://twitter.com/katrinafox

LinkedIn: http://www.linkedin.com/in/katrinafox1

Instagram: https://www.instagram.com/thekatrinafox/

YouTube: https://www.youtube.com/@KatrinaFox1 and https://www.youtube.com/veganbusinessmedia



Mentioned in this episode:

Vivisection - find out more about animal testing

The Vegan Society



My story-telling podcast episodes:

Somebody should do something about that

Flamingo



To connect with me:Follow me on Facebook and Instagram @didyoubringthehummus

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©2024 Kimberly Winters - Did You Bring the Hummus LLC

Theme Song ©2020 JP Winters ⁠@musicbyjpw⁠




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