27 min

Episode 8 - By managing expectations you consolidate a brand. A short story about Monzo Bank Untitled. With Alin Buda.

    • Design

I love Monzo but Monzo needs to mature, soon. If they keep growing but forget about the relevant details, they will end up in the same place with the monsters they challenged in the first place. This episode is about managing the expectations, being transparent and helpful so you build the right kind of brand. A brand you can rely on when the s**t hits the fan. Enjoy!

I love Monzo but Monzo needs to mature, soon. If they keep growing but forget about the relevant details, they will end up in the same place with the monsters they challenged in the first place. This episode is about managing the expectations, being transparent and helpful so you build the right kind of brand. A brand you can rely on when the s**t hits the fan. Enjoy!

27 min

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