Episode 83: Strategic positioning for B2B tech companies with Mark Evans

Full-Funnel B2B Marketing Show

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Strategic positioning for B2B tech companies

We'll cover:

Positioning red flags or how to identify your positioning sucks

Strategic positioning framework to clearly explain what you do, who you serve, and how you're unique

How to blend strategic positioning, messaging, and marketing plan to build a marketing engine that drives consistent results


Mark on Linkedin: https://www.linkedin.com/in/markev/

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

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