Episode 88: Ecommerce Trading & Merchandising with Boden's Digital Trading Manager Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

In this episode we discuss ecommerce trading & merchandising challenges, strategy, tactics and technology with Kat Richardson, Boden's Digital Trading Manager. Kat has a wealth of ecommerce trading experience in Fashion & Jewellery and shares her insights on how to handle trading for large product catalogues, campaign planning & execution, the impact COVID has had on trading teams and how Boden uses AI/ML tools to drive product merchandising.