52 episodes

Jason Chan from the eStoreCoaching.com blog gets specific with ACTIONABLE advice on how to BUILD, MARKET and GROW your Ecommerce website from his 14 years of online experience and with other entrepreneurs who has done it themselves. Our guests will include folks who are just beginning and those who have become experts in their field. We'll discuss strategies, tips and tricks on everything Ecommerce - Learn how other entrepreneurs found their profitable niche, how they source their products and find their vendors, their strategy for using Facebook and paid advertising, how they use social media & email marketing and what automation processes were put in place to help them grow.

The eStore Coaching Podcast - Build. Market. Grow. | The 3 Pillars of an Online Business Jason Chan: Ecommerce Entrepreneur & Strategist Expert// Learn how to crush your launch, get sales and grow from other online business owners

    • Business

Jason Chan from the eStoreCoaching.com blog gets specific with ACTIONABLE advice on how to BUILD, MARKET and GROW your Ecommerce website from his 14 years of online experience and with other entrepreneurs who has done it themselves. Our guests will include folks who are just beginning and those who have become experts in their field. We'll discuss strategies, tips and tricks on everything Ecommerce - Learn how other entrepreneurs found their profitable niche, how they source their products and find their vendors, their strategy for using Facebook and paid advertising, how they use social media & email marketing and what automation processes were put in place to help them grow.

    Everything you need to know about Incorporating your Ecommerce business

    Everything you need to know about Incorporating your Ecommerce business

    No one ever told me that you have to do all these things before you start your business... well you don't have to at first. Some people like to make a small investment, test their product with real customers and make some money to prove they have a viable business before incorporating.
    When you are ready, I outlined my COMPLETE dummy proof process on how I got started. Even though these links are specific to California (where I live now), the steps and process to which you go about incorporating are typically the same, but please note that your state might have a different terminology for the same thing.  For example, some states call the Articles of Incorporation, the Certificate of Formation. Also, different state office can be called something different, ie Secretary of State, State Department of Taxation or Corporation Commission. Before I start, read my disclaimer below.
    Disclaimer: This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any action.
    Check out this podcast where I interviewed Nellie Akalp from Corpnet where she shared some of her experience with incorporation.
     
     
    Here is what I'm going over, step by step and the specific order you need to do them in because there are instances where you need to wait for one organization to approve and provide you an id before you can continue to the next.
    Find your Secretary of State
    Search for Company Name
    Prepare Articles of Incorporation or Organization
    File for DBA (optional)
    Obtain EIN
    File for an S-Election with the IRS
    Seller's Permit
    Business License
    Annual Filings
    Steps for Incorporating or Organization Your Entity
    Find Your Secretary of State
    If you have any questions on incorporating in the state of California, go to http://www.sos.ca.gov/business-programs/business-entities/contact. Every state should have their own Secretary of State website for you to find more information on entities and incorporating. If you need help, just give them a call and ask away, they are usually very helpful.
    Name Search
    Search For Company Name, make sure it's not taken, https://businesssearch.sos.ca.gov/.  You don't want to fill out all the paperwork to have it returned because you didn't take 2 minutes to make sure the name is not taken.
    Prepare Articles of Incorporation or Organization
    Prepare Articles of Organization with your Secretary of State. Based on your entity, you'll need to select the appropriate forms, http://www.sos.ca.gov/business-programs/business-entities/forms. Please note that when you speak to different state/city entities, the proper terms to use with a LLC is organization and forming. For corporations, it's called incorporating. Just a little FYI here to help facilitate your conversation.  I confused the heck out of them when I say I want to incorporate a LLC.
    Entities you can choose:
    Click here for more entity and structure information from the IRS.
    Corporations
    Limited Liability Companies
    Limited Partnerships
    General Partnerships
    Limited Liability Partnerships
    Other Business Filings
    Since most small businesses start off as a single-member LLC, you will initially be classified as a disregarded entity for the purposes of filing a federal tax return.
    If the only member of the LLC is an individual, the LLC income and expenses are reported on Form 1040 - U.S. Individual Income Tax Return), Schedule C, E, or F.
    If the only member of the LLC is not an individual, the LLC income and expenses are reported on the owner/member's tax return.
    If you do not wish to accept the default classification of disregarded entity, you can:
    File Form 8832 (Entity Classification Election) to elect corporate status, or
    File Form 2553 (Election by a Small Business Corporation) to elect S corp

    • 28 min
    Graphic T-shirt Startup Story of Vestige Brand

    Graphic T-shirt Startup Story of Vestige Brand

    See how Mark DiMuzio help co-found Vestige by using his contacts in wholesale with about a dozen graphic t-shirt designs and start selling to retail shops like Nordstrom and Bloomingdales.
    Tweet this Listen to Mark DiMuzio as he shares his journey of realizing his graphic t-shirt apparel company, click to listen.

    Key Points Discussed:
    How Vestige Brand got started
    Why did Mark choose graphic t-shirts as his niche?
    How to get into retail stores?
    Which platform do they use?
    Sourcing T-shirts started in Los Angeles and then moved Colombia and China
    I love Mark's strategy on finding good screen printers (or any vendors for your market)
    If your product requires some sort of machine to produce or customize, call the manufacturer and see who they have sold to
    Visit the shops that have those machines and pick the ones you want to work with

    Warehouse and wholesale fulfillment
    Ecommerce Resources Mentioned:
    Vestige 
    Project tradeshow
    Chicago Collective tradeshow
    Shopify
    Mailchimp
    Klaviyo
    Sponsors:
    Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.
    Do you currently run an online business but struggling to get sales? Click here to learn about getting actionable strategies to boost sales and sustain it.
    Ecommerce Launch Formula to learn how to start an online business

    • 29 min
    Grow Hacks For The Next 30 Days (for your Ecommerce business)

    Grow Hacks For The Next 30 Days (for your Ecommerce business)

    Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
    Check out these simple but valuable growth strategies for your Ecommerce business. If you're stuck or simply out of ideas to grow your online business, take a listen and try one of these now.
    Tweet this Sujan Patel shares his Ecommerce growth hacks to grow your online business, click to listen.

    Key Points Discussed:
    What is one of the most common problems that Ecommerce business are doing
    In the next 30 days, what can you do to grow your businessLet's be realistic, you cannot optimize and rewrite all your product descriptions.  Selecting your main products and rewrite those instead.
    Take your own product pictures if you sell the same thing that other sellers are doing and ask them to send in their own images as reviews and testimonies.
    Capture emails with an incentive optin offering coupons and a VIP list
    Setup remarketing campaigns
    Optimize your checkout page, try using a 2 step checkout to capture their name and email first

    We spoke about Facebook chats and automation
    Recommendation for new sellers to get sales
    Ecommerce Resources Mentioned:
    Chubbies Short
    Hello Bar
    Sumome
    Samcart
    Audience Push for Shopify
    Drip for email marketing and automation
    Survicate or Hotjar or
    Bounce Exchange and Optin Monster for exit intents
    Usefomo for showing off customer interactions
    Carthook for abandoncart
    Sponsors:
    Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.
    Do you currently run an online business but struggling to get sales? Click here to learn about getting actionable strategies to boost sales and sustain it.
    Ecommerce Launch Formula to learn how to start an online business

    • 36 min
    Facebook and Email Marketing Not Working for YOU? Try this...

    Facebook and Email Marketing Not Working for YOU? Try this...

    Listen to our guest, Shaun Buck as he talks about why this method is the single easiest and most effective way to increase retention rates, increase referrals and instantly build long-lasting relationships with your clients.
    Tweet this Shaun Buck shares his incredible offline strategy to using newsletters and direct mail, click to listen.
    Who newsletter is good for?
    What type of online retailers are sending newsletters 
    Which industries does this work for? High ticket or product value and frequent repeat visits, ie pet grooming or grocery stores
    Types of offline marketing, ie when to use postcards, catalogs, subscriptions ... for retail and Ecommerce stores
    Direct mail vs. Email response, average American receives about 160 emails a day and on average, each household receives about 4 pieces of mail a day.
    How to sell through direct mail
    Follow up with an email and offer with post card for warm leads.
    For cold leads, re-engage with another product related to the subject to get users back on your website

    When should you start using newsletter in your business
    How do you measure the success of your offline campaign
    Cost of direct mail usually $0.70 to $1.00, postcards about $0.45, newsletter about $1.00, this is cheaper than some of your Facebook ads.
    If you want to get started with direct mail and newsletter, how do you get your feet wet?
    Strategy 1 for warm leads: Use an existing email campaign and follow up using direct mail to customers who did not buy
    Strategy 2 for cold leads: Buy a list with both emails and address and run Facebook campaigns in parallel with your offline marketing so that they can see both ads.  This will keep you top of mind and allow the users to take action.
    Ecommerce Resources Mentioned:
    Checkout Newsletterpro with this special link that introduces some strategies, tactics and download a copy of his book.
    Sponsors:
    Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.
    Do you currently run an online business but struggling to get sales? Click here to learn about getting actionable strategies to boost sales and sustain it.
    Ecommerce Launch Formula to learn how to start an online business

    • 33 min
    Creating a Smart Passive Income with Pat Flynn

    Creating a Smart Passive Income with Pat Flynn

    Pat, if you can pick only one business model, knowing everything you know today to move forward with for the rest of your entrepreneur life, WHAT WOULD IT BE?  
    Listen to what Pat says here...

    Tweet this #patflynn on starting a passive income today. Click to listen http://podcast.estorecoaching.com/48 #ecommerce

    Key Points Discussed:
    His experience at the Marketing Impact Academy conference (hosted by Chalene Johnson).  How he created the Power Up Podcast course in 2.5 weeks for MIA.

    Perfection stops people in their tracks.  

    Creating an Online Course
    When we're creating an online course, we're faced with a daunting task of delivering a high-value course with lots of modules, videos, and downloads.
    Start with an online class that has enough information that will allow your members to get started with.
    Launch with a small number of beta members using the "create as you go" technique to provide valuable content only.
    A small audience will allow for a more intimate community when you first launch to allow you to address any issues with the course and to fix or enhance based on feedback.
    After purchase, make sure you have a welcome video to keep the engagement and motivation high.
    Get engaged by answering questions.
    Automate email by creating triggers for certain milestone of starting and completing the different modules.
    Add a community to keep each 
    Smart from Scratch Launch Strategy
    Using Convertkit, Pat segmented his launch using these 3 types of audiences.  By segmenting your audience, you can get specific and write emails that pertain to where the subscriber originated from.
    If your course is not yet ready to launch or closed for enrollment create a landing page to collect emails for a wait list
    Opt-ins from the companion course, "Will It Fly" book
    Current email list of subscribers who has previously indicated that they have not started their business yet, either through email survey or gated content on your blog post on topics. 
    What's stopping some people from starting their own business? Pat used the analogy of skydiving.

    Ecommerce Resources Mentioned:
    Smart Passive Income
    Smart from Scratch
    Ecommerce Launch Formula to learn how to build your first online business
    Learn how to get repeated buyers, more and bigger sales here.
    Sponsors:
    Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.
    Do you currently run an online business but struggling to get sales? Click here to learn about getting actionable strategies to boost sales and sustain it.
    Ecommerce Launch Formula to learn how to start an online business
    Just get started...

    • 35 min
    047 How to Hit Amazon's Bestseller List (on your first try)

    047 How to Hit Amazon's Bestseller List (on your first try)

    Laura Petersen has taken lessons learned from a successful tutoring and test prep company to grow her businesses in a new passion: podcasting. [And an old one too: writing!]
    With Podtent Marketing, she helps mid-sized businesses with a high-touch, done-for-you service to launch a podcast and power a content marketing strategy. (PodtentMarketing.com)
    She is the Executive Producer of Brandon T. Adams’ podcast Live to Grind, an award-winning, twice-weekly podcast for entrepreneurs. And his business partner in Accelerant Media Group that contains the Live to Grind brand under its umbrella as well as full-service branding, crowdfunding, and marketing for elite clients.
    Her own podcast is called Copy That Pops and her #1 Amazon Best-Selling book Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy is available on Amazon (CopyThatPops.com/book).
    She created an effective course to help solopreneurs and entrepreneurs with small teams to earn the “#1 Amazon Best-Seller” title without the need for an email list or marketing budget.
    In addition to teaching, learning, and all things podcasting, Laura loves international travel (40 countries and counting!) with her husband and their dog Tuck, lots of garlic, and re-runs of the I.T. Crowd.
     

    Tweet this @LaptopLaura shares her incredible Amazon Best Seller strategy on @eStoreCoaching podcast today! 

     Key Points Discussed:
    Three components to getting on Amazon's Best-Seller List
    Selecting the category
    Timing the release and pricing of the book
    Marketing

    Laura's process of creating her Kindle copy and then developing her physical paperback book using Create Space
    Laura's strategy is to price your Kindle book at $0.99 for the first three days (it's the cheapest you can have it in order to count as a best seller on Amazon in the paid category) from Monday to Wednesday.
    How many books did Laura have to sell in order to get on Amazon's best seller list?  Listen to the podcast to find out!
    Presale vs. sale
    Are there rules on for hitting the best seller list? 
    What format is the best to launch with? ie EPUB, pdf, physical book?
    Are there certain categories that are easier than others?
    Marketing plan
    Reviews may not help in getting your book listed on the best-seller list, but it does help in maintaining your position on the top seller list (in addition to sales)
    Book cover designs?
    Why should you price your Kindle book as paid instead of free?
    Ecommerce Resources Mentioned:
    Get Laura's "Amazon Best Seller Course" here
    Get you Kindle or paperback copy of "Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy"
    Create Space for creating your physical book
    Canva for book design
    Ecommerce Launch Formula to learn how to build your first online business
    Learn how to get repeated buyers, more and bigger sales here.
    Sponsors:
    Get Drip.co to manage your email automation with a powerful rule-driven engine.  If you sign up with my partner link, I'll give you a $10 Amazon gift card for any paying plan.  If you're learning more about email marketing and automation for Ecommerce, click here.
    Do you currently run an online business but struggling to get sales? Click here to learn about getting actionable strategies to boost sales and sustain it.
    Ecommerce Launch Formula to learn how to start an online business
     
     

    • 34 min

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