Experiment Nation: The Podcast

Rommil Santiago's Experiment Nation
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Experiment Nation: The Podcast Podcast

Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify

  1. 2 DAYS AGO

    S4E26 - Uncovering Solution Bias with Iqbal Ali

    In this podcast episode of Experiment Nation, hosted by Charlotte Bomford, guest Iqbal Ali, an experienced web designer, researcher, and comic book writer, discusses the concept of solution bias and the importance of identifying underlying problems before diving into solutions. Ali emphasizes using AI to help understand problem landscapes, avoiding hastily jumping to solutions, and improving experimentation processes. The conversation covers techniques like premortems and frameworks to minimize potential issues and ensure experiments address real user problems. Ali highlights the collaborative potential of AI tools in maintaining the connection between problem statements and solutions, advocating for a more thoughtful approach to A/B testing and problem-solving in product development.

    27 min

  2. 30 AUG

    S4E25 - Optimizing organizational processes with Ruben de Boer

    Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital products to also optimizing organizational processes. Ruben provides insights into the challenges of implementing experimentation in organizations, the need for higher management support, and the significance of aligning with colleagues' goals and motivations. He advocates for a research-driven approach, continuous feedback, and fostering an experimentation culture within teams to drive better results.

    24 min
  3. S4E24 - Growth cannot be siloed featuring Tymur Donets

    10 AUG

    S4E24 - Growth cannot be siloed featuring Tymur Donets

    Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways: Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned. Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line. Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support. Leverage your expertise: If you’re a CRO, consider specializing in Growth PM to expand your impact and skillset. Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively. Find Tymur on LinkedIn: https://www.linkedin.com/in/tim-donets-2358364a Chapters: 0:00 - Introduction and The Role of a Growth PM 0:58 - Growth PM vs. Product Manager 2:40 - Tymur’s Journey and How He Became a Growth PM 5:23 - Importance of Business Savvy and Data Literacy 8:30 - Bridging the Gap Between Marketing and Product Teams 12:42 - Experimenters as Facilitators 16:38 - The Complexity of a Product Manager’s Role 19:50 - CRO Responsibilities and Building Relationships with PMs 24:48 - Transitioning from CRO to PM 29:00 - Finding Growth PM Opportunities and Wrap-Up #growthmarketing #experimentation #cro #productmanagement #collaboration

    35 min
  4. S4E23 - CRO isn’t just for marketers with Kelly Wortham

    3 AUG

    S4E23 - CRO isn’t just for marketers with Kelly Wortham

    Kelly Wortham dropped some serious knowledge bombs in our recent Experiment Nation chat. Here’s what stood out: - CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability. - Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow! - Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal. - UX psychology is CRUCIAL: Understand your users’ motivations and behaviors to create truly effective tests.

    40 min
  5. S4E22 - Don’t rely on macro goals with Gursimran (Simar) Gujral

    26 JUL

    S4E22 - Don’t rely on macro goals with Gursimran (Simar) Gujral

    Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways: Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses. Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate. QA is critical, but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly. Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden. Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.

    37 min
  6. S4E21 - Navigating Experimentation at Startups with Avishek Basu Mallick

    19 JUL

    S4E21 - Navigating Experimentation at Startups with Avishek Basu Mallick

    Avishek Basu Mallick, a Senior PM at CheapOair, talks about: - Experimentation at scale: Even with high traffic, rigorous experimentation is crucial. - Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas. - Communicating progress: Regular updates with leadership build trust and ensure alignment. - Personalization is nuanced: Distinguish between customization, segmentation, and true personalization. - Generative AI’s potential: Explore its use for simplifying the travel planning experience.

    30 min
  7. S4E20 - People are the biggest challenge featuring Michael St Laurent

    12 JUL

    S4E20 - People are the biggest challenge featuring Michael St Laurent

    Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers: Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals. AI is the future, but humans guide it: Mike emphasizes the power of AI in automating processes and analyzing data, but highlights the importance of human expertise and guidance. Data quality is crucial: AI models rely heavily on the quality of data. Invest in building a robust data infrastructure to ensure accurate results. People are the biggest challenge: Navigating internal politics and managing stakeholder expectations is often the biggest hurdle for large-scale testing. Building a testing culture is a win: The ultimate goal of large-scale testing is to create a data-driven culture that fosters continuous improvement and better user experiences.

    38 min
  8. S4E19 - Start Small and Stay Curious featuring Ellie Hughes

    6 JUL

    S4E19 - Start Small and Stay Curious featuring Ellie Hughes

    Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game: - Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning! - Prioritize Value, Not Tasks: Focus your time on activities that truly drive client value, like uncovering insights and ideation, rather than spending hours on tedious tasks. - Set Clear Expectations: Clearly define reporting timelines and communicate about peeking, managing client expectations, and setting the stage for success. - Embrace Iteration: Experimentation is an iterative process. Be open to changing your process, adapting to new learnings, and continuously improving. - Maximize Impact Through Big Ideas: Larger changes can be easier to detect, resulting in faster results and more impactful growth. Encourage clients to think big! #experimentation #CRO #conversionrateoptimization #marketing #digitalmarketing #experimentnation

    40 min
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About

Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify

Information

  • Creator
    Rommil Santiago's Experiment Nation
  • Years Active
    2020 - 2024
  • Episodes
    160
  • Rating
    Clean
  • Copyright
    © 300943
  • Show Website
    Experiment Nation: The Podcast

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