Exponea - Audio Insights Exponea

Episode's Topic: Email Marketing

Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox.

Original Article: https://exponea.com/blog/email-deliverability/

Episode's Topic: Customer Data Management

Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

Find the Answer to These Questions:


What Exactly Is a Customer Data Platform?
What Is the History of Customer Data Platforms?
Why is Customer Data Important?
What Kind of Customer Data Does a CDP Work With?
What Makes a Customer Data Platform Different from DMP and CRM?
Customer Data Platform Types and Usage: Deep Dive
What is a Customer Data & Experience Platform? (CDXP)
Difference Between Enterprise-Grade CDP and Small Business CDPs
How to Use a Customer Data Platform? (Key Use Cases)
How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?
How Long Does It Take to Implement a Customer Data Platform?
How to Choose the Right CDP for Your Company?

Original Article: https://exponea.com/blog/customer-data-platform/

Episode's Topic: Customer Data Management

Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

Table of Contents:


What is Customer-Centric Marketing?
Why is Customer-Centricity Important?
Strategies For Creating a Customer-Centric Company
Developing an Organizational Customer-Centric Mentality

Original Article: https://exponea.com/blog/customer-centric-marketing/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

Episode's Topic: Product Recommendations

Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ...

Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/

Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/

Episode's Topic: Customer Data Management

Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.

Table of Contents:


What is a Customer Data Platform (CDP)?
The differences between CDPs and other data management systems
Why Are CDPs Better for Fostering Loyalty?
Additional Features to Enhance a CDP

Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

Episode's Topic: Customer Data Management

Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.

This audio insight will outline how to create a system of customer data management from scratch, including:


What most companies are doing wrong when it comes to gathering data;
Why companies still gather data this way;
What these companies need to do/have to gather data correctly in the future.

Table of Contents:


Setting the Scene
Customer Data Management and How it Affects Us
Collect the Right Type of Data
Choose the Right Tool for the Job
CRMs vs DMPs vs CDPs
Conclusion

Original Article: https://exponea.com/blog/customer-data-management/

How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/