164 episodes

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

Digital Marketing Podcast with Tim Cameron-Kitchen Exposure Ninja

    • Marketing
    • 4.7, 52 Ratings

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

    #163: How To Hire the Ultimate Digital Marketing Manager

    #163: How To Hire the Ultimate Digital Marketing Manager

    When business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution.

    But how do you which marketing manager is right for you?

    In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK.

    Together they talk about how to hire a marketing manager, the skills to expect, and the rewards to look forward to.

    • 32 min
    #162: How The Hut Group Uses SEO to Turnover £1.1bn

    #162: How The Hut Group Uses SEO to Turnover £1.1bn

    Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group. 
    As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year. 
    So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse? 
    We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success. 
    Spoiler alert! SEO is one of them. 
    The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns. 
    From writing unique, SEO-optimised descriptions for every product they offer to gaining position one for key terms like "whey protein" for My Protein, The Hut Group benefits from organic search and in many ways, relies on it. 
    Although Tim gives credit where it's due, this episode reveals the good, the bad and the ugly of The Hut Group. 
    Hint, the ugly lies in defeated blogs, neglected content strategies and ignored social accounts. 
    By listening to this episode, you'll not only learn how to better your eCommerce business by mirroring The Hut Group's success but also how to avoid its mistakes. The Hut Group hasn’t recovered from Google’s medic update in 2018 and is seriously lacking in social content and engagement compared to its competitors. These are mistakes which Tim warns could cost the eCommerce giant if shopper behaviour shifts towards social in the future. 
    For more information and show notes, head to: https://exposureninja.com/podcast/162/
    00:00 –– What is The Hut Group? 
    04:46 –– The Hut Group's acquisition strategy 
    06:57 –– The Hut Group's digital marketing
    09:40 –– The eCommerce experience
    23:58 –– How The Hut Group drives traffic 
    30:06 –– The Hut Group's link strategy 
    32:17 –– The Hut Group's paid advertising 
    34:20 –– The Hut Group's social media
    40:32 –– The Hut Group in summary 

    • 45 min
    #161: How to Get 100K+ Visits a Month with Free Templates

    #161: How to Get 100K+ Visits a Month with Free Templates

    SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO. 
    Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search. 
    In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market. 
    The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page. 
    Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast. 
    Everything from mobile versus desktop, the use of heatmaps, split testing, customer data and ranking signals are mentioned in this video, giving you an insight into one of the most thought out campaigns on the internet. 
    Want to know more about Steve? Follow Steve on LinkedIn and Twitter or check out seonotebook.com
    For more information and show notes, head to: https://exposureninja.com/podcast/161/
    00:00 –– Podcast Synopsis
    02:18 –– Using blogs to rank
    05:05 –– FreshBooks' SEO strategy 
    08:45 –– Surveying customers in keyword research 
    10:00 –– Creating a knowledge base 
    13:12 –– Main page optimisation and revisions 
    17:44 –– How important is searcher intent? 
    22:31 –– What are the top ranking signals? 
    24:30 –– What's the future for Google? 
    32:41 –– Find out more about Steve

    • 35 min
    #160: How to Increase Leads Using Colour

    #160: How to Increase Leads Using Colour

    Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands?
    This podcast answers all of your questions about colour. 
    Joined by Exposure Ninja's Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate. 
    As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour's effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe's specialism. After all, it's a field that should be at the forefront of every brand manager's mind. 
    From busting common colour myths to cringing at cultural faux pas', this episode is packed with actionable tips and advice to simplify your next branding project. Whether you want to build website credibility, increase click-through-rate or craft scroll-stopping adverts, correct use of colour will help you to achieve these goals. 
    Does green really mean go? Will orange encourage others to take action? Or are these colour cliches the equivalent of old wives tales? 
    Find out exactly how to pick a colour palette for your brand that's effective, instantly recognisable and aligned with your industry. 
    As our host Mark says, this episode is absolute gold. Pun intended. 
    For more information and show notes, head to: https://exposureninja.com/podcast/160/
      0:00 — What's your role at Exposure Ninja? 
      2:10 — How did you get into colour psychology? 
      3:19 — What piqued your interest to study this field? 
      4:20 — Colour cliches 
      9:50 — Colour and branding
    13:44 — Colour in website creation 
    18:23 — How important is high contrast? 
    20:14 — Common colour mistakes
    22:00 — Colour and cultural faux pas 
    24:20 — How to build trust with colour
    25:30 — Colour and advertising 
    27:25 — Key takeaways 

    • 29 min
    #159: Why Your Marketing Campaign Needs Market Research

    #159: Why Your Marketing Campaign Needs Market Research

    Founder of Bixa, Sarah Weise, is a firm believer that market research is an investment –– not an expense. 
    On today's podcast, Sarah showcases how market research can help to protect your company, please loyal customers and validate your latest steps towards product development. 
    Why are we speaking about this now? 
    Market research is especially important during coronavirus –– termed by Weise as a hostile intruder –– as it helps firms to know which way to pivot and how best to speak to their audience. 
    Indeed, research can help you to shift your brand voice. 
    Even a tweak as small as changing your marketing language could make a big impression, taking you from a brand that seems uncaring and unresponsive to one that's sensitive and sincere. 
    But in such a fast-moving business landscape who has time to wait for data? 
    Weise's market research firm, Bixa, specialises in rapid customer research, so brands can get to the nitty-gritty of customer behaviour — and fast. 
    Bixa's new research option will give you in-depth data about your customers –– namely, how to better support them –– in just three days, including the time it takes to recruit participants. From qualitative data to quantitative data and back to qualitative again, Bixa's team uses a sandwich approach to dig up common themes amongst your target audience. 
    Plus, these themes are far from boring or obvious. 
    From observing a whole generation on behalf of Google — in order to demystify young people's perplexing search habits — to figuring out that most people brew their first coffee of the day in the bathroom, Bixa has made some interesting findings that have shaped the way major brands market today. 
    At the heart of it, Sarah shows that companies need to do much more than simply pull the lever on their marketing campaigns or come to a halt during difficult times. 
    For more information and show notes, head to: https://exposureninja.com/podcast/episode159/
    Want to find out more about Sarah and Bixa? 
    Bixa’s ‘Pay What You Can’ Expert Review: https://bixaresearch.com/expertreview Bixa’s 3-Day Pivot Package: https://bixaresearch.com/fastresearch Sarah’s book, InstaBrain: https://www.sarahweise.com/instabrainbook Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahweise/   0:00 — About Bixa 
      4:11 — The rapid research process
      9:00 — How to acknowledge coronavirus    
    12:22 — Thriving during the pandemic 
    17:04 — About ethnographic research 
    19:52 — Selfie video diary studies 
    25:40 — Projective techniques 
    30:04 — Focus groups 
    32:24 — Quantitative research 
    33:21 — Research recruitment
    35:30 — Research output
    39:00 — Quickfire Q&A 
    41:41 — Book recommendations 
    44:36 — How to connect with Sarah

    • 46 min
    #158: Why Your Business Needs a Startup Mentality for Growth

    #158: Why Your Business Needs a Startup Mentality for Growth

    Sanjay Sauldie is an established digital marketing consultant, director of the European Internet Marketing Institute, EIMIA, CEO of his self-titled consulting agency, Sauldie, and the proud winner of digital marketing's Oscar equivalent, the Golden Web Award. These — and various other honours from his homeland — are what makes Sanjay one of the most sought after digitalisation experts. 
    When asked to describe himself, Sanjay says he's someone who tries to work with great heart despite the technical nature of his role. By removing ego, buzzwords and false promises from his work, Sanjay repeatedly delights his clients with his "surprise" success — sometimes even managing to double a company's share price using technology. 
    So, what does Sanjay do differently? 
    After consulting for nearly thirty years, Sanjay has developed a strong ethos along with new terms to describe how he thinks businesses should approach growth. Words like “digi-logue” perfectly capture Sanjay's belief that all CEOs need to know about digital technology and human relationships. 
    Instead of aligning big businesses with similar players or even bigger rivals like most consultants would, Sanjay takes established companies back to basics, warning them to keep a watchful eye on startups. 
    To do this, he takes existing team members out of their environment to create a false startup scenario. These individuals will then exchange information freely and without boundaries, in the same way an excited startup would. The whole point of this exercise is to build a startup mentality that gives businesses the ability to predict disruptions and remove the idea that an established company is in some way safer than a startup — or at the very least, immune to the change startups can bring. 
    Sanjay encourages CEOs to go back to school and to familiarise themselves with new technological concepts. He also emphasises not to rely on the knowledge of others, to visit startup events, perform market research without any bias, let go of limiting beliefs — and never to forget to do their basic homework. 
    All of this is what Sanjay calls developing a digital IQ. 
    According to Sanjay, digital illiteracy is the biggest risk to companies and in some ways, his track record proves it. 
     0:56 — Tell us more about yourself. 
     2:26 — What's the importance of company values? 
     6:20 — What's the one marketing achievement you're most proud of? 
     9:55 — How do you build trust with the CEOs you work with? 
    14:11— What one piece of advice would you give business owners? 
    16:05 — How important is old-fashioned strategic marketing? 
    19:47 — What makes companies successful? 
    23:35 — What resources should people use to upskill? 
    For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode158/

    • 31 min

Customer Reviews

4.7 out of 5
52 Ratings

52 Ratings

Simioid1 ,

Moreish content with killer tips

There is a lot of low quality content out there. Tim however is the antidote, so engaging, so useful and so generous. Having consumed the entire library I feel more confident about the mystic art that is digital marketing than I ever thought possible.

Brokenlillo ,

Never miss an episode!

Been listening for years. Never miss an episode.

Anneqtr ,

Provided the in-depth tips and tricks I needed

Thanks so much for providing such relevant information. I still have a lot to learn about digital content writing but this podcast has really helped. Thanks guys!

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