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227 episodes
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The Marketing Society podcast The Marketing Society podcast
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3.6 • 5 Ratings
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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.
Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.
Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.
Become a member
https://marketingsociety.com/join
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Distilling the future of marketing with Diageo insights
Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast.
The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net -
The Whole Marketer Ep118 - Challenger brands with guest Kerttu Inkeroinen
Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.
Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that’s not currently being met. Commonly challenger brands seen as the ‘underdog’ have greater constraints like budgets and resources meaning marketers need to be harness their strengths, creativity, agility and risk adversity to thrive.
Abby’s guest expert to discuss is Lucky Saint’s Marketing and eCommerce Director, Kerttu Inkeroinen, awarded Marketing Week’s Top 100 Most Effective Marketers 2023 and recently won Brand of the Year at the Marketing Society awards.
In this episode Kerttu shares the differences in culture and marketing skills between established vs challenger brands, insight into where her brand focuses and how they play to their strengths. Plus Kerttu’s career highs and lows and advice for marketers of tomorrow.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Kerttu Inkeroinen | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com -
Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues
“If you can change how people spend their money, you can change the world.”
Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues.
With behavioural science sitting behind so many successful business models Chris talks to us about his experience across a number of social impact businesses and initiatives that he is involved with, and how a simple switch can make such a positive impact.
You’ll hear us discuss the growing momentum behind sustainable toilet rolls and tissues both within B2B and B2C, bamboo vs. recycled paper and the challenges and opportunities that he is currently seeing. We discuss Chris’s upcoming book exploring social impact and how it’s becoming more fundamental than ever for organisations, the rise of impact investing and how doing good is becoming a competitive advantage. Chris talks about the journey writing his book took him on as he spoke to multiple change brands working towards securing a more sustainable future. Chris shares so many examples, this episode will leave your minds brimming with ideas and inspiration.
Join us as we talk to Chris about:
Social marketing and behavioural science and why they’re at the forefront of driving commercial and social good.The challenges of changing behaviours and the approaches you can take.How little changes add up and can open the door to bigger lifestyle changes.When it comes to change, the need to look at what you are doing through the lens of opportunity – and framing them as such, as opposed to a threat.The intriguing concept of disrupting from within.The need to put the right metrics behind innovation to avoid setting it up to fail from the get go.The rise of impact investing and how it can scale the good.
For more information about Serious Tissues https://serioustissues.com/
And to tune in to hear Chris talking about the latest Which report about ‘loo roll’, provenance and greenwashing tune in here. (You can connect with him on LinkedIn there too!).
Enjoy… -
Unofficial Partner -Good energy? The sponsor powering Luton's Premier League story
You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season.
But there's so much more to the company than that.
Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 2022.
It is just one part of a comprehensive and wide ranging sponsorship strategy that uses football to educate fans and club owners about how to tackle energy poverty.
Our guest is Jem Maidment chief marketing officer of Utilita Energy .
Joining Jem is Shaun Whatling of Redmandarin, as we unpick the strategy that drives one of football's most prolific and innovative sponsors.
This podcast is sponsored by SportAccord World Sport and Business Summit, which is taking place in the UK this year at Birmingham’s ICC. From 7 to 11 April global leaders and senior execs from over 125 International Sport Federations, the IOC, rights holders, professional leagues, host cities and major event organising committees from all continents will be meeting to make decisions that will shape the future of sport. With a thought-provoking conference programme, busy exhibition and a host of networking events, evening receptions and cultural activities SportAccord is your chance to organise a year’s worth of meetings in a week with executives from across the global sport ecosystem. With senior execs from FIBA to FORTNITE, from FIA to Kansas City Chiefs don’t miss the chance to rub shoulders with the worlds sports and business leaders.
SportAccord are offering Unofficial Partner listeners a discount of 10%, just click on this link to get your Unofficial Partner 10% discount.
More information at sportaccord.sport
Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner -
B2B Marketing Innovation For Future Creative Success
Uber for Business' Marketing Director for EMEA & APAC, Victoria Kerr, shares why she believes B2B marketing is capitalising on B2C innovations to become more exciting and effective than ever.
Find out about the B2B push & pull approach and more data driven marketing tips on the latest episode of the Shiny New Object podcast.
The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net -
The Whole Marketer Ep117 - Inclusive leadership with guest David McQueen
Episode #117. Inclusive leadership is the topic of this episode, featuring returning guest David McQueen who has recently released his book Brave Leadership: Better Decisions for Inclusive Leadership.
David is a respected international speaker, executive coach, board facilitator and podcaster, passionate about helping others to explore how best leadership can work for them and their organisations.
In this episode, David discusses important issues for inclusive leadership, awareness of who is impacted and influenced by your decisions, systemic leadership, cultural shifts and his advice for marketers.
Plus the principle of his book, written through the lens of a coach giving the reader the tools and models in order to make leadership choices.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: david mcqueen | LinkedIn
This episode is sponsored by Stickybeak
It’s time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market
Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com