Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
How Frames Are Made in Japan
Frames are laborious and hard to make. There are not little robots cranking them out. It still takes a lot of hand work. Learn how frames are made from the Japanese frame making expert Christopher Esposito who lives in Niigata, Japan.
Credit cards, payroll, bookkeeping, insurance (fees fees fees)
Holy smokes? When's the last time you evaluated how much you are paying for credit card merchant processing? How about payroll? How about insurance?
These bills get wayyy out of control if you are not constantly negotiating rates. It doesn't matter what type of eyecare business you run, wholesale or patient care, you need to cut your costs of goods if you want to generate profits. It's much easier to save money than try to invent new ways to produce more revenue.
If you save $3000 per year on fees, that's $15,000 over 5 years. It's real money.
Buy Now, Pay-Over-Time Technology
Discounting eyewear or any services is the best way to give profit away.
You essentially are apologizing for your prices when you offer 30% off. This sets a presidence for people to always expect a deal. We already make enough "phantom income" in eyecare with vision plans.
Change the way you offer payment options... Offer Sunbit payment plans. They are new to eyecare and give patients peace of mind with transparent application process and fees.
The best part! Scan state issued ID, and get application complete in nearly 30 seconds.
Webinar for more info August 25th at 7 Eastern.
Impatient and just want a demo of software technology now? https://marketing.sunbit.com/optical
Make Your Practice More Profitable
In today's episode Perry and Raymond talk about making your practice more profitable and answering questions from the listeners.
Learn to Sell Rx Glasses Online
Announcement: webinar tonight where Perry and Dr. Brill will talk for 1 hour about why and how to start selling Rx glasses online. It's the path forward to creating revenue opportunities outside the 4 walls of your practice.
Webinar tonight 7/27/2020 at 8:30 EDT
Register for webinar:
Perry Tells You How To Make Money
On today's podcast Perry is on Defocus Media podcast hosted by Dr. Darryl Glover with another guest Dr. Adam Ramsey. Perry talks about how to amplify your practice profits and his Eyerockit consulting business.