Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing.
And today she shares her best tips on using a Facebook group to build your email list, so you can turn leads into buyers and make more sales in your business. We were scribbling down notes like mad, and you'll want to do that too - guaranteed!
SOME EPISODE HIGHLIGHTS:
(2:27) Did Christina end up staying in the Caribbean for a month?
(4:42) Do Facebook groups and email marketing work together?
(5:50) What comes first - your Facebook group or your email list?
(7:10) How do you sell in a Facebook group?
(8:55) How do you generate 'purposeful engagement' in your Facebook group?
(12:33) How long does it take to plan and create content for your Facebook group?
(14:05) The type of content you can share in your Facebook group between launches.
(16:11) What selling techniques work inside Facebook groups?
(18:04) How do you sell evergreen products like memberships?
(22:17) Subject line of the week with Christina Jandali.
Do Facebook groups and email marketing work together?According to Christina, absolutely YES!
As we all know, while we can leverage social media, we don't own those platforms. But email marketing is different. It's an asset we own, which is why it's important to market people in more than one location and use your Facebook group in conjunction with your email marketing.
Facebook groups are awesome for creating deeper connections with your audience, so how do we use them as a tool for business growth?
What comes first - your Facebook group or your email list? Should we populate our Facebook groups at the back of our email lists or start a Facebook group first to grow our email list? Chicken and egg situation, right?
Well, they both work together, Christina says. And it all depends on where your primary source of traffic is. If you're using paid advertising, then you definitely want people to join your email list first. But if your traffic comes from somewhere else - like your podcast, for example - it's much easier for your audience to join your Facebook group. Because it doesn't take much effort for people at all.
Plus, the more people join your Facebook group, the more Facebook introduces your group to more people, which can help you grow that audience even further. And once they're in there, you have plenty of opportunities to turn followers into email subscribers.
But you always need to think about the two working together as two different entry points into your business. Your Facebook group should grow your email list, and your email list should grow your Facebook group.
You can also create FOMO by telling people in your Facebook group what's happening in your email list and vice versa. It creates curiosity, so if you do this in your email list, you can get your subscribers to join your Facebook group. Generate FOMO in your Facebook group about your email list, and you'll get more people to subscribe. Genius!
How do you sell in your Facebook group?Christina likes to think about using a Facebook group as a way to run campaigns. (Oh, and don't we love the sound of that?!)
So when thinking about bringing people into your Facebook group, you need to come up with content that will lead to your offers. Use your content to attract, engage, and convert. Because the content in your Facebook group must evoke desire and demand for your paid offer.
You don't want freebie seekers - you want leads that you can convert into buyers. So everything you do in your group needs to move people down that line of evoking desire and demand for your paid product or service.
Makes sense, right?
How do you generate the right type of engagement in your Facebook group? So now that we've established that you don't just want anyone