13 episodes

Fightback is a business innovation podcast that celebrates the stories of the people doing the hardest job in innovation today: transforming UK heritage brands from the inside.
Each episode is a conversation with a leader sharing their Fightback experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share insights, experiences and practical advice for listeners to take to their own Fightback.
Your host: Robin Charney, Director of Digital and Innovation, AAR

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Fightback: A business innovation podcast AAR Group

    • Entrepreneurship
    • 5.0 • 31 Ratings

Fightback is a business innovation podcast that celebrates the stories of the people doing the hardest job in innovation today: transforming UK heritage brands from the inside.
Each episode is a conversation with a leader sharing their Fightback experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share insights, experiences and practical advice for listeners to take to their own Fightback.
Your host: Robin Charney, Director of Digital and Innovation, AAR

See acast.com/privacy for privacy and opt-out information.

    Co-op's Fight featuring Alison Jones, Customer Director

    Co-op's Fight featuring Alison Jones, Customer Director

    In this episode, Robin has the pleasure of speaking with Alison Jones, Customer Director at Coop. A cornerstone of our high street since 1844, the Coop has encountered, and crucially survived, many challenges over the years, largely thanks to its clearly defined brand purpose and values. Hear how those values helped support both colleagues and communities during the pandemic, how they’re actively taking the brand to a younger, health conscious, socially aware market and how the pioneering Coop Live Arena project in East Manchester ties innovation with those core Coop values around ethics, community member value and benefits.   
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    • 25 min
    Centrica's Fight featuring Margaret Jobling, CMO

    Centrica's Fight featuring Margaret Jobling, CMO

    In those heady days before lockdown, Robin spent some quality time with “girl crush” Margaret Jobling talking about the challenges of ‘turning the oil tanker’ that is British Gas ‘into a speed boat’ in her then role as CMO of Centrica (she’s now CMO of NatWest). How do you keep a 200-year-old institution as market leader in a sector disrupted by nimble, tech-lead innovative brands? How does a product first organisation pivot to become customer first? And how do you change the culture of such a large, complex business to embrace their ‘Here to solve’ mantra? All this and critical advice on paw-renting two very different dogs in this week’s episode of Fightback. 
     
     

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    • 26 min
    Vodafone's Fight featuring Pamela Brown, CMO of Smart Tech

    Vodafone's Fight featuring Pamela Brown, CMO of Smart Tech

    In this episode, Robin talks with CMO of Smart Tech at Vodafone Pamela Brown about the challenge of launching a brand new product in a pandemic; her hatred of the term “Internet of Things”; the fight to keep a heritage business relevant in a hugely competitive market and her vision for the future of telcos and smart devices. Pamela also shares why keeping calm, staying grounded and having fun are vital, especially in these difficult times. 
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    • 25 min
    Barclays Fight featuring Alex Naylor, MD of Communications

    Barclays Fight featuring Alex Naylor, MD of Communications

    With over 300 years of legacy proving both a blessing and a curse, Alex Naylor, MD of Communications at Barclays, is fighting on many fronts: with neo banks around CX; with other big retail banks for their very survival and with the threat of financial services aggregators transforming customer relationships forever. In this episode of Fightback, Alex talks about the power of ideas, how creativity is about joining the dots in unexpected ways and how COVID has reinforced his belief in the art of the possible and the triumph of human endeavour in the hardest of times.  
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    • 25 min
    Blending consumer expectation with digital: The new secret recipe at KFC

    Blending consumer expectation with digital: The new secret recipe at KFC

    In this episode, Robin gets to chat with someone from her home town! Robin and Ira Dubinsky, Director of Innovation and Customer Experience at KFC, have a fun and very warm chat about food from home, where his inspiration comes from, the importance of a true founders story, what modern customer experience should be and how to start a movement to get poutine on the menu at KFCs in the UK.  
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    • 25 min
    The fight for the future of agencies with Karen Blackett OBE

    The fight for the future of agencies with Karen Blackett OBE

    In the opening episode of Fightback Series 2, Robin has the pleasure of speaking with the inspirational Karen Blackett OBE. Karen juggles two extremely senior roles at Group M and WPP with being a single mum and championing diversity and inclusion throughout the industry. Here, Karen talks about how WPP is in an evolution not a fight; the key learnings about leadership in a pandemic, her hope for more equity in top global roles, how diversity is good for the soul and for the bottom line and why now is the time for every organisation to put race on their agenda if we are to achieve sustainable change. It’s a call to arms and a fantastic listen, and we can all learn something from Karen’s authenticity, passion and experience.
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    • 26 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

evieunderhill ,

A great listen

Improving everyday living with smart technology ! - a great listen

Spongarelli ,

Fighting back

Really fascinating insights from KFC

Bigpitcher ,

Excellent

Great hearing how traditional brands are fighting back. Lots to learn from them!

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