FOREVER. BETTER: WHO GIVES A SHIRT

PUMA
  • 4.3 (9)
  • FASHION & BEAUTY
  • UPDATED WEEKLY

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester. In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear. Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet. Will Jack convince Kimberley to give a shirt? This is a FOREVER. BETTER. podcast by PUMA.

  1. Jerseys for the Future

    29 OCT

    Jerseys for the Future

    Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s environmental impact and how fans can play their part. They explore PUMA’s RE:FIBRE programme, which transforms polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing into new materials. As we reach the end of the series – Jack finds out if he’s convinced Kimberley to “give a shirt”. Find out more about PUMA’s RE:FIBRE programme  Find out more about PUMA's Voices of a RE:GENERATION  Watch the show on PUMA’s YouTube Follow PUMA on Instagram Follow PUMA's Forever.Better. journey on foreverbetter.com Because there's only one Forever... let's make it Better. Who Gives A Shirt is a FOREVER.BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

    13 min

  2. 22 OCT

    From Goals to Garms

    How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the increasingly genderless football shirt is helping football style feel more inclusive. Watch the show on PUMA’s YouTube Follow PUMA on Instagram Follow PUMA's Forever.Better. journey on foreverbetter.com Because there's only one Forever... let's make it Better. Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL

    16 min
  3. Dress like your Heroes

    15 OCT

    Dress like your Heroes

    Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together, they trace the origins of fan jerseys back to a surprising source: a Leicester-based company that once made underwear for nuns. Yes, you read that right. Along the way, they uncover how football shirts help build a sense of identity and community—on the pitch, in the stands, and even while on holiday.  Watch the show on PUMA’s YouTube Follow PUMA on Instagram Follow PUMA's Forever.Better. journey on foreverbetter.com Because there's only one Forever... let's make it Better. Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL. Image credit [07:36]: PA Images  [06:10]: Thanks to Angela Worrall and family for their permission to use this photograph.

    21 min

  4. 8 OCT

    The Synthetics Switch

    What are football shirts made from? James Harkin (Head Researcher and Writer of the TV show QI and co-host of podcast No Such Thing As A Fish) brings to life the story behind the material. Jack and Kimberley discover how the first synthetic football shirt looked more like something from a 70s disco than the pitch. They also get an exclusive peek at the legendary Cameroon onesie jersey that was so bold, FIFA banned it. Later, they play a heated game where Jack and Kimberley come dangerously close to falling out… Watch the show on PUMA’s YouTube Follow PUMA on Instagram Follow PUMA's Forever.Better. journey on foreverbetter.com Because there's only one Forever... let's make it Better. Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL. Image credit: 18:46 – PA Images  19:01 – Sportingimage Ltd

    21 min
  5. Kicking Off

    2 OCT

    Kicking Off

    Why do football shirts even exist? Kimberley Cumberbatch steps into ex-footballer Jack Fowler’s world for the first time. Together, they talk to journalist and filmmaker Xaymaca Awoyungbo about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today’s designs avoid the flaws of the past while still nodding to history.  Watch the show on PUMA’s YouTube Follow PUMA on Instagram Follow PUMA's Forever.Better. journey on foreverbetter.com Because there's only one Forever... let's make it Better. Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL. Glossary  Sublimation: A design technique where you transfer an image onto material using heat.  Image credit  [06:06 and 06:27]: Harry Langton's shirt from the first-ever international football game, courtesy of the National Football Museum. This shirt is on display at the National Football Museum in Manchester.

    19 min
  6. Introducing… PUMA’S WHO GIVES A SHIRT

    SEASON 3 TRAILER

    Introducing… PUMA’S WHO GIVES A SHIRT

    For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester. In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear. Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet. Will Jack convince Kimberley to give a shirt? This is a FOREVER. BETTER. podcast by PUMA.

    1 min
  7. THE TRASH TO TREASURE MAKEOVER

    19/12/2024

    THE TRASH TO TREASURE MAKEOVER

    Could you turn your trash into streetstyle look?    It’s the final episode of Green Flags and the competition stakes are higher than ever. Who will be crowned the ultimate Green Flag champion?    But before we get to the awards, the hosts have one last challenge. Andrew Burgess, one of PUMA’s Voices of a RE:GENERATION, tasks Maya, Oli, and Mo with creating a killer outfit for the awards ceremony—using only materials that would otherwise go to waste. Who will rise to the occasion with a fit that’s fit for a champion?    While stitching their masterpieces, the hosts learn about PUMA’s RE:FIBRE initiative, which turns polyester textile waste into fresh new threads. It’s a game-changer for reducing waste and taking steps toward a circular future.    Ever wondered how much polyester is in your wardrobe—or what happens to it once you’re done wearing it?    This episode dives into those questions and more, offering inspiration and practical tips to make sure you’re waving your own climate Green Flag.    Have you created an outfit from waste materials? We want to see it! Share your creations on social media using the hashtag #PUMAGREENFLAGS.    There’s only one Forever. Let’s make it Better.     Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.     We used the following data and sources in this episode:     PUMA RE:FIBER The weight of adult elephants: WWF Quantity of cardboard packaging waste in the EU and recyclability of tape: Eurostat Recycle NowCardboard recycling information: Business WastePlastic bag decomposition facts: WWFEstimate of the number of plastic bags used annually: The World CountsPetrol usage to make plastic bags: SPREPTextile waste annually Business WasteWater usage in paper production: Water FootprintPUMA’s Vision 2030 Sustainability Targets PUMA’s 2023 Sustainability report  c8697c231cf1014b0ee649b0f2f7daf9ecb38aa2

    22 min
  8. THE RENEWABLE ELECTRICITY EXPERIMENT

    12/12/2024

    THE RENEWABLE ELECTRICITY EXPERIMENT

    Can you really power your phone with a potato?     In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag.    As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a tougher challenge across their supply chains. PUMA, however, has taken this challenge seriously with 22% of the electricity in their supply chain now coming from renewable sources, and they aim to hit 25% by 2025.    Do you know how long you’d have to pedal on an energy bike to charge your smartphone? Or how effective a solar panel is on a cloudy day?    It’s time to rethink the electricity we use and where it comes from. Ready to fly your own climate Green Flag when it comes to energy?    Have you made the switch to a 100% renewable energy provider in your home, if so — tell us about it, using the hashtag #PUMAGREENFLAGS.     There’s only one Forever. Let’s make it Better.     Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.     We used the following data and sources in this episode:     10% of global emissions from the fashion industry https://www.theguardian.com/us-news/2024/sep/24/clothes-recycling-california-responsible-textile-recovery-act   Other reliable sources suggest this number is closer to 2%. See here Electricity generated and what it could power We partnered with Electric Pedals, a human-powered events company when making this episode. We used their database when drawing comparisons between what the amount of electricity generated could power.   PUMA’s Vision 2030 Sustainability Targets https://about.puma.com/en/sustainability/our-targets/vision-2030   PUMA’s 2023 Sustainability report https://annual-report.puma.com/2023/en/sustainability/climate/index.html   Content Correction We say in this episode that renewable energy is created without CO2 being released, which isn’t strictly true. There are still some CO2 emissions created in the production of renewable energy, but the quantity is much lower than energy created using non-renewable sources.

    16 min
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For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester. In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear. Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet. Will Jack convince Kimberley to give a shirt? This is a FOREVER. BETTER. podcast by PUMA.

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