With a powerful brand legacy spanning over 60 years, Pizza Hut is certainly no stranger to evolving and adapting to suit the current times. That said, even the global pizza phenomenon couldn’t have guessed what 2020 would hold. Thankfully, though, its four key pillars of being the easiest, fastest, tastiest, and safest pizza brand have helped it to stay on course during turbulent times.
On this episode, we speak with Regina Borda, managing director of Pizza Hut Europe and Canada, about why brand relevancy should be at a franchise’s forefront, how adaptation shouldn’t override consistency, and what the acceleration of digital and eCommerce means for the world of pizza.
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