Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

Lindsay Sutherland
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Stop trading time for money. Start building monthly recurring revenue that pays you on repeat. If you're a service provider, coach, or consultant burning out and sick of watching AI threaten your business model, this podcast is your roadmap to becoming irreplaceable. Host Lindsay Sutherland teaches mission-driven entrepreneurs how to: → Position themselves where AI can't compete → Build scalable digital assets that generate monthly recurring revenue → Leverage AI tools to scale (without becoming a coder) → Transition from exhausting one-time sales to compounding income streams MEET YOUR HOST: Lindsay Sutherland isn't just teaching theory—she's living it from the mountains of North Idaho, where she runs her homestead with her family (yes, there are sheep). Lindsay has overhauled multiple businesses and helped dozens of entrepreneurs transition to recurring revenue models. After selling her shares in a solar company and relaunching her consulting practice, Lindsay is on a mission to help service providers, coaches, and consultants build AI-proof businesses that scale without burnout. Subscribe now and stop leaving money on the table. Connect with Lindsay at Https://lindsaysutherland.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  1. 2 HR AGO

    Weeding Out the Legit From the $h!t: 'Make Money Online' Scam or Truth?

    "I bought a course on making money with faceless content. It made no sense. Nothing's working. I can't afford another course. Somebody please tell me how to make this make sense." Lindsay saw this message in a Facebook group and her heart broke. Because she knows exactly what's happening—and it's spreading like wildfire. There's a "business opportunity" flooding social media right now. You've probably seen it: "I made $XXX dollars a day with this $27 PDF!" The websites all look the same. The copy is identical. The promise is irresistible: buy this one thing, post on social media, watch the money roll in. It's a PLR (Private Label Rights) product. And it's not quite a scam—but it's not what they're telling you either. In this episode, Lindsay breaks down: What's Actually Happening: You buy a $27 PDF that comes with a pre-made website, sales copy, and social media templatesYou're not really selling a product—you're selling an affiliate white-label courseThe business model is genius for the person who created it (they make money every time someone buys in and recruits others)It's structured like an MLM, but for digital products Why It's Not a Scam (But Also Not What You Think): Lindsay doesn't say it's fake—people ARE making money with it. But here's what they're not telling you: The market is getting saturated (it's everywhere now)You're not learning how to build a business—you're learning how to sell ONE funnelIf that funnel stops working, you're back to square oneYou can't recreate this success with a different topic or productIt's not scalable, not authentic, and not sustainable The Real Problem: These courses promise "easy" and "overnight" success. They show you flashy income screenshots. They make it sound like three hours of work will change your life. The truth? Creating consistent content is HARDGetting 70-80% of your views from non-followers requires deep platform knowledgeOrganic growth takes 6-18 months minimum of consistent hustleIf you don't have money for ads, you need TIME and SKILL The Woman Who Couldn't Afford Another Course: She bought a course for less than $100, expecting it to solve her financial problems. It didn't work. She's now desperate, asking strangers in Facebook groups to help her make sense of something that was never designed to help her succeed—it was designed to make the course creator money. Lindsay's Advice: If you want to make $1,000/month overnight, you need a paid ads budget. Period. If you don't have money for ads, expect: 6-18 months of consistent content creationspan class="ql-ui"...

    16 min

  2. 5 DAYS AGO

    Etsy Shut Down Her Account Permanently. She Built a Multimillion-Dollar Business Anyway With Amanda Wittenborn

    Amanda Wittenborn was making $3,000-5,000 a month on Etsy—the first time in her marriage she'd ever had all the bills covered with money left over. She'd built the business from absolute broke (parking the car in debt at the front of the driveway so it couldn't be towed overnight) to finally breathing financially. Then one morning, while still in the newborn fog with her third son, she got an email: copyright infringement flag. She'd respond later. A week went by (sleep deprivation is real), and Etsy shut down her account. Permanently. Just like that, years of work—gone. Financial security—gone. Her dream job—gone. She quit. For nearly a year, she gave up entirely. But then she got an email from another party brand looking for a designer. She took the job, started designing for a "competitor," and something sparked. That little voice whispered: You're supposed to be designing party supplies. So she tried again. But there was a problem: Amazon (the biggest audience) doesn't allow digital downloads like Etsy does. She had to pivot from digital invitations to physical products—fill-in-the-blank invitations people would have to handwrite. She thought: No one's going to buy these. She was wrong. In this conversation, Amanda reveals: The $750 Gamble: Her first inventory order felt impossible to pay back. But Prime-eligible products sold 10-to-1 compared to ones she shipped herself. That bet changed everything. The 2-Hour Morning Rule: Amanda starts every day with 2 hours of creativity (crocheting, painting, reading)—NOT business work. Just joy. It transformed her entire life. Minimum: 30 minutes. Optimal: 2 hours. No exceptions. From Broke to Multimillion-Dollar Business: Today, Amanda runs a multimillion-dollar-per-year business with over 8,000 products (all designed by her). She sells on Amazon, Shopify, Oriental Trading, and is expanding to Walmart. The Whimsical Secret: Rollerskating llamas. Outer space kitty cats. Snow leopard princesses. Amanda connects with kids' wild imaginations—and that's why her products sell when thousands of competitors don't. The Hurdles She's Jumped: Etsy account shut down permanentlyCOVID wiping out party supplies overnight (she lost the business TWICE)Counterfeit products copying her designsGetting sued wrongfullyCopyright infringement battles None of it stopped her. The Mindset Shift: Amanda's friend recently said: "I love when things are hard because that means not a lot of people are doing it." Amanda's willing to do the hard things—and that's why she's still standing when others quit. The Creator Unleashed: Amanda now mentors female entrepreneurs in her new community, helping them build businesses that don't run their lives—businesses where they get to play, create, and feel joy instead of drowning in tasks. The Bottom Line: Every hurdle is an opportunity to decide: Is this the one that stops me? For Amanda, the answer has always been no. She's been through the ringer—and she keeps going. Sometimes the universe is working in your favor even when it feels devastating. Losing her Etsy store was the worst thing that happened to her—and the best thing that ever happened to her business. ABOUT AMANDA WITTENBORN: Amanda Wittenborn is the founder of Amanda Creations, a multimillion-dollar party

    49 min

  3. 6 JAN

    Her Pins From 5 Years Ago Are STILL Making Sales Today (While Yours Disappear in 48 Hours) with Tarin LaRoux

    Pinterest isn't just recipes and wedding planning anymore. It's the secret weapon most online entrepreneurs are completely ignoring—and it could be the difference between struggling for traffic and waking up to sales you didn't have to hustle for. Tarin LaRoux didn't set out to become a Pinterest strategist. She was looking for a way to build a homestead life on 10 acres in rural Texas while working from home with two newborns. She fell down a Pinterest rabbit hole searching for "laptop lifestyle on acreage" solutions—and discovered something most business owners miss entirely. The platform everyone dismisses as "just for DIY crafts" is actually a visual discovery engine with high-intent buyers actively searching for solutions. And unlike Instagram or TikTok, your content doesn't die in 48 hours. Pins Tarin created five years ago are still driving traffic and sales today. In this conversation, Tarin reveals: Why Pinterest Isn't Social Media: People don't go to Pinterest to scroll—they go with search intent. You're not competing for attention in a feed—you're showing up when someone is actively looking for what you offer. One pin can get saved 100 times, creating a compounding traffic effect that lasts for years. The Podcaster's Secret Weapon: Turn your podcast transcripts into blog posts, use Pinterest to drive traffic, and reverse engineer your content by researching what keywords people are actually searching for. Lindsay found her podcast coach on Pinterest and went from pin click to paid customer in 7 days. The Traffic Milestones: First 90 days: Things start to compound2,000 monthly visitors: First milestone10,000 monthly visitors: Unlock better ad networks for blog monetization Real Results: Lindsay's log cabin podcast made Pinterest the #1 traffic driver within 6-12 months—and converted a million-dollar cabin sale. Tarin's clients see pins from 5 years ago still driving cyclical traffic every summer. The Setup Essentials: Keyword research first (use Pin Clicks tool)Optimize your boards with keyword-rich titlesMake your website Pinterest-readyBatch and schedule using TailwindBe patient (3-6 months to index, then it compounds forever) The Bottom Line: Pinterest users are high-intent buyers actively searching for solutions. Your content takes 3-6 months to index, but then it works for you for years. Commit to 12 months, do the keyword research, create pins that drive clicks—then watch traffic show up from work you did once. ABOUT TARIN LAROUX: Tarin LaRoux is a Pinterest strategist who helps online entrepreneurs turn Pinterest into an evergreen traffic machine. After discovering Pinterest's power in 2017 while searching for remote work solutions, she transitioned from court transcript proofreader to website designer to Pinterest manager—landing on the perfect introvert-friendly business model. She helps coaches, course creators, bloggers, and podcasters leverage Pinterest without the social media burnout. Tarin lives in rural Texas with her husband and kids, dreaming of adding...

    46 min

  4. 5 JAN

    Return On Your Energy - Most Efficient Path To Make Money While You Sleep

    Let's face it, you're busy! Spending hours and hours figuring out how to build a profitable digital product business is intimidating and overwhelming. And you don't have time to waste on hours of trial and error. You need the most efficient path to profit. In today's episode I break down 5 steps to building online income using digital products and the most efficient path to success, based on 20 hours of deep dive research. If you've been confused and wondering how the heck this online business thing works here's a secret... Everyone is 'selling' that they make money through social media (and they do, they are not lying). But, they are selling you that because it is free to build and most people are looking for that information. But... It's not the most efficient path. Tune in to hear what is the most efficient path to profit and join me in the Freedom online Business Builders Community.Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Maria Wendt's Youtube video I reference - https://youtu.be/Mslps_uD8-4?si=BzhQHbq93m76zpVz Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom. Book your demo: https://bizinaboxsolutions.com/crm Mentioned in this episode: Freebie 5k recurring revenue It's time to take action and build the recurring revenue you long for. Text FREEDOM to 55444 right now to get instant access to the free guide 'Earn $5k/month on repeat.' You deserve more freedom! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    21 min

  5. 1 JAN

    She Bought 4 Websites on Topics She Knows NOTHING About. Now She Makes $8K/Month with Matt Raad

    What if you could buy a money-making website for under $1,000, fix it up with AI, and watch it generate cash while you sleep? Matt Raad and his wife Liz started as zoology students studying red kangaroos in Australia. They thought being zoologists would give them freedom. They were wrong. Government jobs, constant money scrambling, zero freedom. So they quit completely and bought their first business—a small manufacturing company. They made every mistake possible. Got the wrong advice. Nearly went broke. But they learned something crucial: how to do proper due diligence on businesses. For 15 years, they bought and sold brick-and-mortar businesses—import/wholesale operations, multiple companies at once. Their entire net worth was tied up in warehouses. They were always in debt to the bank. It was brutal. Then Liz had an epiphany: "This internet thing means we don't have to ship physical products on containers anymore. Why don't we just buy ONLINE businesses instead?" They became the first people in Australia to buy and sell websites as a business strategy. And everything changed. In this conversation, Matt reveals: The Portfolio Strategy: How students like Ashline bought 4 websites (crochet, fishing, sewing, recliner chairs) making $500-$1K/month each—topics she knows NOTHING aboutThe Thai massage teaching site she bought for $40K that generates $3-5K/month (original owner lives in Bali and agreed to stay on and help)Why she's earning $8,000/month semi-passively with ZERO expertise in any of these niches The Renovation Model: Buy neglected passion niche sites on Flippa.com for under $5KUse AI to "renovate" them (update content, optimize, monetize better)Double the income from $500 to $1,000/monthGet your money back within a year Monetization Methods That Work: AdSense & affiliate commissions (the "old school" semi-passive way)Email lists (the new goldmine—direct sponsorship deals worth thousands/month)Direct sponsorship from manufacturers (way more lucrative than Amazon affiliates)Travel influencers getting paid $20K for sponsored trips The Niches That Print Money: Health, wealth, happiness (the big three)Passion niches: gardening, crafting, fishing, homesteading, RV travelDIY topics where people research before buying"Gray nomads" (retirees traveling Australia in caravans—100K+ Facebook followers) Real Examples: Pigeon racing site: $1K/month for 10 years, zero pigeon knowledge requiredspan class="ql-ui"...

    51 min

  6. 30/12/2025

    From $7.25/Hour Gopher to Multi-Business-Serial-Entrepreneur with Lance Cayko

    Most 13-year-olds are playing video games. Lance Cayko was learning the multiplier—the business concept that would shape his entire entrepreneurial journey. When Lance told his dad he was quitting the family sugar beet farm after one week (couldn't stand the mosquitoes or the work), he made a call that changed everything: "Hey Bruce, I'll do whatever. I'll pick up garbage. Just let me work construction." Bruce hired him as a gopher at $7.25/hour. Halfway through that summer, Bruce pulled Lance aside and asked: "What do you think I'm charging the clients?" Lance guessed $7.25. Bruce laughed. "No—I'm charging 3-4 times your labor." That moment—understanding the multiplier, overhead, profit, and risk—planted a seed that grew into a multi-business empire spanning architecture, real estate development, contracting, and podcasting. What makes Lance's story unique: Most entrepreneurs do a complete 180 from their education. Lance didn't. He strategically stacked skills: Construction → Building Technology → Architecture → Development. Each summer, he worked for a different contractor learning different trades. By 20, he had an epiphany: What if I could control the entire ecosystem? In this conversation, Lance reveals: How he used Craigslist to launch his architecture firm (when other architects were "too fufu" to try it)The ad that made his phone "go nuts": "25, smart, handsome, sober, master's degree, all these handyman skills"Why he reads The Hypomanic Edge to understand his own psychology (and makes everyone around him read it too)The Law of Polarity: Why bad days almost always precede unexpected breakthroughsHow Bruce reconnected with him 3 years ago after his wife said "Bruce talks about you all the time"Why "Why not?" beats "I can't because" every single time The mindset shift that changes everything: Lance doesn't ask "Why would this work?" He asks "Why wouldn't it?" His brain automatically finds solutions instead of obstacles. That optimism—combined with not quitting—is what separated him from every other contractor, architect, and developer. Key lesson: You're not having a breakdown. You're about to have a breakthrough. The negative always precedes the positive (Law of Polarity). If you can just get through the hard day without self-destructing, something unexpectedly positive usually shows up within 24-48 hours. Connect with Lance: 🎙️ Inside the Firm Podcast: insidefhefirmpodcast.com 💼 LinkedIn: Lance Cayko Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record. https://www.speakpipe.com/FreedomEntrepreneur Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text...

    26 min

  7. 29/12/2025

    How I Moved My Podcast Global Ranking From 5% to 3% In 4 Months

    Four months ago, this podcast was ranked in the top 5% globally on Listen Notes. Today? Top 3%. Out of 3.3 million podcasts worldwide. And honestly? I didn't even set out to do it. In August 2025, I reignited this podcast after stepping away from my solar company. I had no ranking goals, no growth strategy—just a commitment to show up consistently and share value. But what happened next surprised me. In this episode, I'm pulling back the curtain on exactly what moved the needle: What I Did (Without Realizing It Would Work): ✅ Produced daily episodes - Went from 1-2 per week to 7 per week (yes, this increased downloads significantly) ✅ Brought back guest interviews - Leveraged other people's audiences (reciprocal growth that benefits everyone) ✅ Got picky about guests - Only interviewed people with genuinely transformational stories (no more boring pitch-fests) The 5 Metrics Apple Looks At (And Why They Matter): FollowersActive unique listens (daily listeners)DownloadsStar ratingsWritten reviews Listen Notes uses similar metrics—which is why producing MORE episodes automatically increased listens and downloads, which pushed the ranking up. The Reality Check: Listen Notes ranks you against 3.3 million podcasts—but over half aren't even active anymore. So yes, you're competing with dead podcasts. The good news? Consistency alone puts you ahead of millions. What's Changing in 2026: I'm pulling back from daily episodes. Not because I don't love it (I really do), but because I realized I'm spending all my time producing and zero time promoting. That's a problem. New schedule: 2 guest episodes per week (my pipeline is FULL of incredible people)1 Lindsay solo episode per weekWeekly LIVE training in the Freedom Online Business Builders Community (Facebook)More presence on Substack The strategy? Spend less time producing, more time marketing. Get NEW listeners. Because here's the truth: Your superfans have already followed, reviewed, and downloaded everything. Growth requires reaching NEW people. How You Can Help: If this show has helped you, here's what would mean the world: 📲 Follow/subscribe on your podcast player ⭐ Leave a rating and review (Apple especially) 📤 Share this episodewith someone who'd love it 🔗 Join the Facebook community for weekly live trainings ✉️ Text me at 302-271-7575 and say hi (seriously, I'd love to hear from you) Why This Matters: Podcasting isn't just a marketing tool for me anymore. It's about building real relationships. Getting to know YOU. Being an actual helper in your life and business—not just a voice in your earbuds. So yes, I'll be here less frequently on the podcast. But I'll be MORE present where it counts: in the community, on Substack, and in real conversations with real people building real businesses. The bottom line:...

    17 min

  8. 26/12/2025

    I Sold My Company and Found My Purpose (A Year-End Plot Twist)

    Sometimes the biggest breakthroughs come disguised as detours. A year ago, Lindsay was all-in on a solar company—building a membership, launching a YouTube channel, hiring team members, managing inventory. The podcast sat on the back burner. Her personal coaching business was paused. She was intensely focused on what seemed like the right path forward. Then May happened. Her business partner's father got sick. By August, they'd sold the company. And in that space between what was and what's next, something shifted. Sitting in her recliner post-county fair (because yes, entrepreneurship sometimes includes raising 4-H animals), Lindsay experimented with Grok AI. She didn't tell it about her podcast or her business—just answered questions about her history, her beliefs, what matters to her. The AI's response? "You should be called the Freedom Engineer." Her jaw dropped. That's exactly what she'd been doing all along. The self-doubt that whispered "why would anyone want to learn from you?" evaporated. The fire reignited. In this raw year-end reflection, Lindsay shares: The Social Media Hook That Sparked Everything: Michelle Gifford's prompt: "The ultimate plot twist of 2025"Why reflecting backward is the key to moving forwardHow to use this hook for your own year-end content (and why it matters beyond just posting) The Questions That Create Clarity: Where were you last December 26th? (Not physically—in life)What were you excited about then that's completely shifted now?Who were you listening to, following, or affiliated with?How have YOU changed as a person? The Unexpected Journey: From solar company co-owner to selling in monthsWhy she thought she'd "given up" on her business (spoiler: she'd given up on herself)The AI conversation that changed everythingHow her podcast jumped from top 5% to top 3% globally since August—without a massive strategy shift The Tether Ball Theory of Growth: Why entrepreneurial growth isn't linearHow we spiral up the pole, hitting the same beliefs at different levelsThe difference between "I'm all in" (head decision) vs. "I'm all in" (soul truth)When your purpose becomes non-negotiable—not because you force it, but because you ARE it The Clarifying Detour: Why the solar company wasn't a mistake—it was necessaryHow "phenomenal opportunities" can be clarifying moments, not destinationsspan class="ql-ui"...

    17 min
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About

Stop trading time for money. Start building monthly recurring revenue that pays you on repeat. If you're a service provider, coach, or consultant burning out and sick of watching AI threaten your business model, this podcast is your roadmap to becoming irreplaceable. Host Lindsay Sutherland teaches mission-driven entrepreneurs how to: → Position themselves where AI can't compete → Build scalable digital assets that generate monthly recurring revenue → Leverage AI tools to scale (without becoming a coder) → Transition from exhausting one-time sales to compounding income streams MEET YOUR HOST: Lindsay Sutherland isn't just teaching theory—she's living it from the mountains of North Idaho, where she runs her homestead with her family (yes, there are sheep). Lindsay has overhauled multiple businesses and helped dozens of entrepreneurs transition to recurring revenue models. After selling her shares in a solar company and relaunching her consulting practice, Lindsay is on a mission to help service providers, coaches, and consultants build AI-proof businesses that scale without burnout. Subscribe now and stop leaving money on the table. Connect with Lindsay at Https://lindsaysutherland.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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