The Cambridge Marketing Podcast LightBlueMedia

This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'.  We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one.  Kiran Kapur hosts.

This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.  

This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base.  Kiran Kapur and Charles Nixon discuss.

This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.

This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.
Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo

This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’.  He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.