From Fishing to Catching: Leveraging Google Analytics for Effective PPC Uncle Ron's Porch

In today’s episode, Uncle Ron dives into the exciting world of pay-per-click advertising, a sharp turn from his usual discussions on local SEO. He shares insights on how leveraging Google Analytics can dramatically enhance your pay-per-click strategies, allowing for highly targeted ad campaigns. Uncle Ron explains how analyzing user data from your website—like geographic location and behavior on specific pages—can help you create custom audiences, making your ads more effective and increasing your return on ad spend.