21 min

36. Can a machine be creative? with Perry Nightingale Future Proof

    • Marketing

Technology and data now sit at the heart of marketing, and AI has quietly embedded itself in our culture. But how can we use it to produce adverts that make an impact? Why is human creativity still important? And what are the big questions we need to be asking about evolving technology... not just from a business perspective, but for society as a whole? Perry Nightingale (Head of Creative AI for WPP) shares his wisdom with Professor Andrew Stephen and Jane Bloomfield. (Part 1 of 2)

Technology and data now sit at the heart of marketing, and AI has quietly embedded itself in our culture. But how can we use it to produce adverts that make an impact? Why is human creativity still important? And what are the big questions we need to be asking about evolving technology... not just from a business perspective, but for society as a whole? Perry Nightingale (Head of Creative AI for WPP) shares his wisdom with Professor Andrew Stephen and Jane Bloomfield. (Part 1 of 2)

21 min