5 episodes

Gateway To Growth is a podcast series from JCB International focused on all things payments related and the trends and innovations that are driving growth in this sector.

Gateway To Growth JCB International

    • Business
    • 5.0 • 3 Ratings

Gateway To Growth is a podcast series from JCB International focused on all things payments related and the trends and innovations that are driving growth in this sector.

    JCB’s Roadmap To Russian Commerce

    JCB’s Roadmap To Russian Commerce

    Takashi Suetsugu, General Director of JCB International (Eurasia) LCC, talks about the fundamental opportunities available to European merchants, and others in the payments ecosystem, when engaging with the modern Russian consumer.

    This podcast is hosted by Victoria Perea-Usher, Vice President, Marketing Communications at JCB International (Europe) Ltd. Together the two take a deeper dive into topics explored in our new report ‘JCB’s Roadmap To Russian Commerce’, including Russian expectations of cross-border commerce, expectations for an in-store experience, and trends illustrated by JCB Russian cardmember data.

    Discover where Russian tourists head to for vacations and what they enjoy doing when they get there, what items they are likely to shop for and what kind of promotions will excite their interest. Find out how JCB partners with Russian payment system Mir and learn about the collaborative, successful promotions the two brands have built together.

    You can find key discussion points at these times in the podcast:


    5:45 – Russian embrace of contactless transactions
    9:20 – Russian travel patterns – when and where
    10:15 - The preferred experiences and items to purchase when travelling
    13:33 – Ecommerce stats and what Russians are buying online
    16:50 – JCB’s relationships with banks in Russia and how this benefits merchants and brands
    21:12 – Why JCB adds value in promotions using Burger King as an example

    You can find JCB’s report ‘JCB’s Roadmap To Russia’ on LinkedIn - at https://www.linkedin.com/feed/update/urn:li:activity:6855873916280287232

    Please send any comments on this episode or ideas for future episodes or collaboration suggestions to - marketing@jcbeurope.eu

    JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 36 million merchants around the world. JCB has more than 140 million cardmembers and issues in about 20 regions. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit: www.global.jcb/en/
    See omnystudio.com/listener for privacy information.

    • 25 min
    Prioritising Brand Loyalty and Customer Confidence

    Prioritising Brand Loyalty and Customer Confidence

    Yoshiki Kaneko, President and Chief Operations Officer, JCB International Co., Ltd. discusses the important topic of brand loyalty and why it matters for card issuers and merchants with podcast host Victoria Perea-Usher, Vice President, Marketing Communications at JCB International (Europe) Ltd.

    Together they explore the topics contained in JCB’s recent report ‘Prioritising Brand Loyalty and Customer Confidence’ and dive into how JCB has built a trusted relationship with its cardmembers via its loyalty programme.

    The conversation ranges over:

    Loyalty and customer lifetime value.

    Delivering a positive customer experience.

    How JCB works with its partners to reward cardmembers and increase brand awareness.

    The benefit to merchants of loyal cardmembers.

    You can find key discussion points at these given times: 

    4’.25 Loyalty means positivity towards a brand

    5’.25 Data is a superpower for brands

    6’.50 Cardmember reward preferences

    8’.33 Cards as lifestyle enablers

    12’.55 Value of partnerships

    15’.00 Convenience and the customer experience

    View JCB’s report ‘Prioritising Brand Loyalty and Customer Confidence’ on LinkedIn - https://www.linkedin.com/posts/jcb-international-europe-limited_prioritising-brand-loyalty-and-customer-confidence-activity-6790569714943897600-jEaO

    JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. Its acceptance network includes about 36 million merchants around the world and it issues cards across various countries and regions internationally with more than 141 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. For more information, please visit: www.global.jcb/en/ 
    See omnystudio.com/listener for privacy information.

    • 16 min
    Ecommerce: Business Without Borders

    Ecommerce: Business Without Borders

    Thomas Heigl, Senior Vice President, Sales and Marketing at JCB International (Europe) Ltd., joins podcast host Victoria Perea-Usher, Head of Marketing and Communications at JCB International (Europe) Ltd. to discuss the rapid embrace of ecommerce by Asian shoppers and what European retailers need to do to benefit from this behaviour.

    The pair discuss the trends behind the JCB cardmember data surfaced in the company’s recent report Ecommerce: Business Without Borders and highlight some of the most prominent stats, for instance JCB cardmember online sales by European merchants increased by more than 300 % from 2016 – 2019.

    The conversation ranges over the following:


    The need to understand that Asia is made up of many different cultures
    The pillars of a great online customer experience
    Why it is important to have an omnichannel offering
    The expectations of Asian shoppers
    What products offered by European retailers are attractive to Asian shoppers
    Which Asian regions are tipped as ‘ones to watch’ for ecommerce growth potential

    You can find key discussion points at these given times:

    4’.22 – Surge in global ecommerce spending

    10’.29 – Meeting the expectations of diverse Asian customers

    12’.09 – The four pillars of embedded commerce

    16’.08 – Security, trust and authentication

    19’.22 – Sales success of Bike Components due to optimising for Asian ecommerce

    23’.33 – Tips for excellent customer service

    You can download a copy of Ecommerce: Business Without Borders for free on LinkedIn at https://www.linkedin.com/feed/update/urn:li:activity:6782214363907424257

    JCB provides cutting-edge payment solutions for 140 million cardmembers worldwide and its cards are issued in 20 countries and territories including China, Korea, Taiwan, Thailand, Vietnam and Russia.
    See omnystudio.com/listener for privacy information.

    • 28 min
    Payment Perspectives and Future-Gazing

    Payment Perspectives and Future-Gazing

    Andrew Mitchell, Vice President, Development and Infrastructure Support at JCB Europe, joins Gateway To Growth host Victoria Perea-Usher for this episode, which dives deep into the big issues surfaced in the company’s recent report Payment Perspectives and Future-Gazing.

    The pair discuss:


    the consumer shopping and payment trends accelerated by recent events
    how merchants need to respond to these changes
    why security is the number one priority for creating trust
    how technological and regulatory innovation will come from collaboration.

    Andrew discusses the startling statistics around ecommerce and discusses the rapid rise of mobile phone payments. The pair unpack the real meaning of payments industry regulation like the PSD2 directive, explain the need to “keep up with the arms race of cryptography” and give examples of how partnerships between JCB and other players in the eco-system have delivered a great customer experiences for cardmembers.

    You can find key discussion points at these given times:

    8’.20 - Mobile-initiated contactless transactions

    13’.45 - Payment Services Directive 2 (PSD2)

    15’.55 - Cryptographic networks

    19’.12 - The importance of tech partnerships and collaboration groups

    24’.05 - Financial inclusion

    You can download a copy of Payment Perspectives and Future-Gazing for free on LinkedIn at https://www.linkedin.com/feed/update/urn:li:activity:6725429756592041984

    JCB provides cutting-edge payment solutions for 140 million cardmembers worldwide and its cards are issued in 20 countries and territories including China, Korea, Taiwan, Thailand, Vietnam and Russia.
    See omnystudio.com/listener for privacy information.

    • 27 min
    Gateway To Growth Trailer

    Gateway To Growth Trailer

    Gateway To Growth is a podcast series from JCB International focused on all things payments related and the trends and innovations that are driving growth in this sector.
    See omnystudio.com/listener for privacy information.

    • 39 sec

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3 Ratings

3 Ratings

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