Gearing Product and GTM I Björn W. Schäfer - Founder @Rowing8 Go to Market Mastery

In this episode Alexander and Björn talk about strategies for building and scaling start-ups. They emphasise simplicity, transparency and data-driven decision-making. Björn gives insights into successful startups and emphasises factors such as deep market knowledge, transparency, ownership and tracking implementation. They emphasise the importance of establishing a feedback loop between product and go-to-market teams and using real customer data. Overall, their discussion offers valuable insight into strategic considerations for startup growth.
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Questions ?
Alex:
alexander@sellabl.co
Alex´s LinkedIn

Björn:
Björn´s LinkedIn
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00:00 - 04:43 Introduction
04:43 - 08:03 Transparency and Decision-Making
08:03 - 12:30 Leveraging Real Customer Data
12:30 - 16:58 Deep Market Knowledge
16:58 - 21:15 Simplifying Decision-Making
21:15 - 24:27 Identifying Market Needs and Prioritizing Features 
24:45 - 30:23 Lean Approaches and the Role of AI in Startups
30:23 - 36:11 Building Effective Feedback Loops between Product and Go-To-Market 

36:11 - 44:06 Exemplifying Success: Lessons from High-Performing Startups