24 episodes

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

Good Copy Bad Copy – Radix Radix Communications

    • Business
    • 5.0, 2 Ratings

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

    Podcast 86: stakeholders and storytelling

    Podcast 86: stakeholders and storytelling

    Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story. The post Podcast 86: stakeholders and storytelling appeared first on Radix.

    Podcast 85: B2B blog writing statistics – what’s changed, and why?

    Podcast 85: B2B blog writing statistics – what’s changed, and why?

    We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs. The post Podcast 85: B2B blog writing statistics – what’s changed, and why? appeared first on Radix.

    Podcast 84: how to manage a creative B2B content team

    Podcast 84: how to manage a creative B2B content team

    Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn. The post Podcast 84: how to manage a creative B2B content team appeared first on Radix.

    Podcast 83: Lean-Agile B2B Content

    Podcast 83: Lean-Agile B2B Content

    Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software's Emily King. The post Podcast 83: Lean-Agile B2B Content appeared first on Radix.

    Podcast 82: B2B copywriting v technology

    Podcast 82: B2B copywriting v technology

    In Fiona's final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere. The post Podcast 82: B2B copywriting v technology appeared first on Radix.

    Podcast 81: how to make B2B content readable

    Podcast 81: how to make B2B content readable

    We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it's high time we stopped writing to impress. The post Podcast 81: how to make B2B content readable appeared first on Radix.

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

John Espirian ,

Useful tips for B2B writers

This one isn't for the casual listener but is full of useful discussion for B2B copywriters like me.

The Radix team is made up of experienced writing pros who share their knowledge in an open and honest way. It's reassuring to hear their viewpoints, as it's often hard to know what's best practice when writing content. Keep up the good work!

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