24 episodes

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

Good Copy Bad Copy – Radix Radix Communications

    • Business
    • 5.0 • 2 Ratings

A podcast exploring trends and issues in B2B technology marketing through a copywriting lens.

    Podcast 89: B2B copywriting tools, tips and tricks

    Podcast 89: B2B copywriting tools, tips and tricks

    We share takeaways from this year's Copywriting Conference, meet one of the brains behind the writing tool Scrivener, and get brutally honest answers from an Information Security pro. Plus: nominate the best B2B content of 2020. The post Podcast 89: B2B copywriting tools, tips and tricks appeared first on Radix.

    Podcast 88: the changing face of B2B marketing content

    Podcast 88: the changing face of B2B marketing content

    David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, talk to Joel Harrison about pivotal moments in B2B marketing's history, and what it could look like in the future. The post Podcast 88: the changing face of B2B marketing content appeared first on Radix.

    Podcast 87: B2B content for the public sector

    Podcast 87: B2B content for the public sector

    Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done. The post Podcast 87: B2B content for the public sector appeared first on Radix.

    Podcast 86: stakeholders and storytelling

    Podcast 86: stakeholders and storytelling

    Award-winning marketer Mwamba Kasanda shares how much work it takes to get stakeholders to buy your big idea – and the importance of having a strong story. The post Podcast 86: stakeholders and storytelling appeared first on Radix.

    Podcast 85: B2B blog writing statistics – what’s changed, and why?

    Podcast 85: B2B blog writing statistics – what’s changed, and why?

    We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs. The post Podcast 85: B2B blog writing statistics – what’s changed, and why? appeared first on Radix.

    Podcast 84: how to manage a creative B2B content team

    Podcast 84: how to manage a creative B2B content team

    Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn. The post Podcast 84: how to manage a creative B2B content team appeared first on Radix.

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

John Espirian ,

Useful tips for B2B writers

This one isn't for the casual listener but is full of useful discussion for B2B copywriters like me.

The Radix team is made up of experienced writing pros who share their knowledge in an open and honest way. It's reassuring to hear their viewpoints, as it's often hard to know what's best practice when writing content. Keep up the good work!

Top Podcasts In Business

Listeners Also Subscribed To