8 episodes
Good Ship BrewDog BBC Scotland
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- Society & Culture
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4.4 • 169 Ratings
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"Punk" CEO James Watt built a £2bn business, then controversy struck. The Captain is accused of leading a culture of fear and more, so can he steer the Good Ship through the storm?
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Welcome to Good Ship BrewDog
“Punk” CEO James Watt built a £2bn business – then scandal struck. The Captain is accused of leading a culture of fear and more, so can he steer The Good Ship through the storm?
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6. Dogs Of War
After a BBC documentary, The Truth About BrewDog, is broadcast, James Watt and his company use their extraordinary financial muscle to launch a fight back.
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2. The Punk Revolution
BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?
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3. Make It Happen
While CEO James Watt is being awarded by the Queen and picking up accolades as one of the UKs best employers, there’s a culture crisis brewing on the Good Ship.
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4. Cash Is King
The co-founders announce a new private equity deal to turbocharge BrewDog’s growth. What many of the super fans don’t realise is the company they’ve ploughed millions into is changing in front of their eyes.
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5. The Brewery Playboy
After an open letter accuses CEO James Watt of presiding over a culture of fear, BrewDog are firefighting. Now, he faces more accusations in the US that could loosen the Captain’s grip on the helm.
Customer Reviews
Lewd Dog
Excellent podcast and journalism. The recent and ongoing threats towards the people involved suggest not much has changed. Hopefully the owners will look back and realise this has been important to them maintaining their own sanity and business, though suspect they will lose the latter.
Def worth a listen!
This is a well researched and balanced insight into the machine.
Great work from producer
Duped by the Captain
I’m an equity punk, investing around 2017 and I found this podcast and documentary fascinating. I was completely swept up in the marketing machine of brewdog being this little punk brewery and feel totally duped by the lies they told in order to secure investment from people like me. Highly recommend listen!
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