7 episodes

Confused by Google Ads? Still on the ‘someday one day’ list?

Now’s the time to change that.

In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.

Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”

In 7 episodes you’ll learn
Why you need to use Google Ads for your business
How to write ads that attract new customers 
Targeting & how to show your ads to the right people
How to pay the right amount for each click & how the AI can help
Building campaigns the right way
How to track your leads & sales so you can be profitable
Optimising campaigns - the key to long-term success

Google Ads Fundamentals Podcast Mike Rhodes

    • Business
    • 5.0 • 2 Ratings

Confused by Google Ads? Still on the ‘someday one day’ list?

Now’s the time to change that.

In this podcast (& companion free video training) you’ll learn everything you need to get started with Google Ads.

Brought to you by Mike Rhodes, co-author of the world’s best-selling book on the topic “The Ultimate Guide to Google Ads”

In 7 episodes you’ll learn
Why you need to use Google Ads for your business
How to write ads that attract new customers 
Targeting & how to show your ads to the right people
How to pay the right amount for each click & how the AI can help
Building campaigns the right way
How to track your leads & sales so you can be profitable
Optimising campaigns - the key to long-term success

    An introduction to Google Ads

    An introduction to Google Ads

    Description:

    In this episode, we’ll set the scene for what’s to come. Explain the various moving parts of Google Ads from a high level. And briefly discuss how to choose the right goal to aim for.

    Remember to grab your free worksheet to use as you progress through this podcast at bit.ly/GAFpodcast

    To get your free video training course & a written version of this training head to GAFcourse.com

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com  - use the code PODCAST to save 20% on your membership
    See omnystudio.com/listener for privacy information.

    • 23 min
    The 14 different Ad Types & which one to use

    The 14 different Ad Types & which one to use

    There are so many ways that you can advertise on Google. From 6 second videos, to shopping ads & so much more In this episode we’ll boil those 14 down to just 1 to use when starting out.

    We’ll discuss the components of a good ad & you’ll start to fill out your worksheet (just head to bit.ly/GAFpodcast now to grab yours).

    To get your free video training course & a written version of this training head to www.GAFcourse.com 

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com  - use the code PODCAST to save 20% on your membership
    See omnystudio.com/listener for privacy information.

    • 17 min
    Showing your ads to the right people at the right time

    Showing your ads to the right people at the right time

    Discover the two main ways to target your ads & why neither is going away any time soon.

    You’ll start to research the various keywords you’ll need & by completing your worksheet you’ll be ready to start running ads (just head to bit.ly/GAFpodcast now to grab yours).

    To get your free video training course & a written version of this training head to www.GAFcourse.com 

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership
    See omnystudio.com/listener for privacy information.

    • 17 min
    Your ads should be profitable! Here’s how

    Your ads should be profitable! Here’s how

    To get your ads to show, you need to ‘bid’ on each keyword in your account.

    Bid too little, Google won’t show your ads. Bid too much, you’ll melt a credit card & soon throw in the towel. Finding just the right amount - for each keyword - is the key to long-term success with Google Ads.

    In this episode we’ll decode the jargon, figure out what the right amount is for you & start to explore what “The Machine” is capable of.

    Remember to head to bit.ly/GAFpodcast now to grab your free worksheet & to get your free video training course plus a written version of this training head to www.GAFcourse.com 

    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership
    See omnystudio.com/listener for privacy information.

    • 26 min
    You’ve got the building blocks - let’s create your first campaign

    You’ve got the building blocks - let’s create your first campaign

    Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt all the pieces together & build your first campaign.

    So in this episode we’ll introduce the concept of campaigns & ad groups, talk about how many of each you need, and then using the info from your bit.ly/GAFpodcast worksheet, we’ll start to build your first campaign.

     

    If you grab the free videos at www.GAFcourse.com you can also get a video walk-through of a Google Ads account, where I explain what all the different parts are & what they’re used for.

    Don’t try & build a campaign until you’ve watched that video!

    As always if you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership
    See omnystudio.com/listener for privacy information.

    • 29 min
    Don’t run an ad until you have tracking in place

    Don’t run an ad until you have tracking in place

    You’ve built a campaign, but don’t set anything live until you have the tracking in place to KNOW if it’s profitable or not.

    This is what sets the pros apart from the amatuer marketers. 

    We’ll discuss pixels, the new columns in your account & in the companion video I’ll walk you step-by-step through creating your first conversion action in your account. Grab the videos at www.GAFcourse.com 

    As always if you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership

     
    See omnystudio.com/listener for privacy information.

    • 19 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Miktgeqgv ,

Mike always delivers

Always enjoy learning from Mike and this is no exception. Lots of useful, tactical advice you can put into action straight away to build better campaigns and improve your results.

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