12 min
Greatest Hits: The Psychological Failure of New Coke Choice Hacking
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- Management
It's one of the biggest fails in business history — New Coke.
You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel.
But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster.
It's all down some common psychology traps that Coke fell into (and you could, too).
Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.
It's one of the biggest fails in business history — New Coke.
You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel.
But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster.
It's all down some common psychology traps that Coke fell into (and you could, too).
Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.
12 min