Growing Ecommerce – The Retail Growth Podcast

Smarter Ecommerce
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Growing Ecommerce – The Retail Growth Podcast

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

  1. 2024 Year End Recap: Google’s Legal Challenges, Amazon vs. Temu, and Other Platform News

    17/12/2024

    2024 Year End Recap: Google’s Legal Challenges, Amazon vs. Temu, and Other Platform News

    Discover the forces reshaping the ecommerce landscape leading into 2025 as host Mike Ryan guides us through a labyrinth of game-changing developments and strategic maneuvers. From the Department of Justice's legal challenges against Google to the emerging battleground between Amazon and Temu, Mike gives insight into how these seismic shifts might just redefine what we know about monopolies, market dynamics, and consumer engagement. Could the verdicts against Google have unintended consequence...

    34 min

  2. 30/07/2024

    Q2 Highlights: Wins and losses for Netflix, Amazon, Pinterest, and Google

    Can a new low-price, slow-shipping strategy from Amazon truly rival Temu's direct-from-China model? On this episode of Growing ecommerce, host Mike Ryan dissects some of the biggest headlines from Q2 including Amazon's attempt to fight back against Temu, and Netflix's advertising woes, which led to another VP dismissal just one day after earnings were reported. He also discusses how Pinterest's ad deal with Google is shaping up, changes to Meta's remarketing mix, first reactions to Prime Day,...

    34 min
  3. Tech's Impact on Health & Beauty with Rob Davis of THG

    11/06/2024

    Tech's Impact on Health & Beauty with Rob Davis of THG

    (Recorded live at IRX Birmingham)Rob Davis is Acquisition Marketing Director at THG Beauty, a division which is responsible for £1.2B of THG's total revenues, and which includes brands such as LOOKFANTASTIC, Cult Beauty, and Dermstore. Rob tells how growth in the Beauty ecomm sector is shaping up, and which tech and consumer trends he's watching now. Plus, we get Rob's take on economic trends including the resilience of the luxury market and mythbusting the Lipstick Effect. Lastly we get Rob'...

    43 min
  4. Google Marketing Live: Ads in an AI-First Search Experience

    28/05/2024

    Google Marketing Live: Ads in an AI-First Search Experience

    Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers...

    33 min
  5. The State of MarTech with Daniel Smulevich

    14/05/2024

    The State of MarTech with Daniel Smulevich

    Learn about the future of marketing from Daniel Smulevich of Jellyfish, as he guides us through the MarTech revolution in a landscape brimming with change. This episode isn't about chasing shiny new tech; it's about strategic problem-solving and making tech work for your marketing needs.We dissect the tech FOMO that grips the industry, using platforms like Roblox as cautionary tales, and emphasize the importance of thoughtful tech adoption. Daniel describes the imperative for realignment of d...

    47 min
  6. Behind Temu's Digital Advertising Landslide

    30/04/2024

    Behind Temu's Digital Advertising Landslide

    Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regul...

    39 min
  7. Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy

    11/03/2024

    Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy

    Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'll leave you in suspense on that one – listen to find out!Discussed in this episode:A recording of Mike's webinar, "What's IN and what's OUT in 2024...

    32 min
  8. Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien

    27/02/2024

    Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien

    Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates whether retail media networks are now indispensable in today's digital economy. For up-and-coming brands, Vinnie gives his seasoned perspective on navigating Amazon's p...

    53 min
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About

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

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