1 hr 19 min
Growing a Flower Delivery Company With Petalon Founder Florence Kennedy My Small Business & Me
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- Entrepreneurship
#006 - Florist and (new!) Flower Farmer Florence Kennedy of Petalon shares her small business journey, with masses of helpful advice in this week's episode.
You'll discover the various roles she had before starting her flower delivery business, and the resulting impact and important part they've played in assisting her in setting up and running her company.
Florence recounts the different stages of Petalon's growth, starting on her own with one bicycle and very early starts at the flower market in London. She explains the reasons behind her concept of offering two weekly bouquet designs. Plus her decision-making process behind her selection of the floral ingredients.
Instagram and how she uses it to promote her business and show the character behind her brand is also a topic of conversation. Plus she reveals the reasons behind her and the business's move from London to Cornwall, together with details about her new sub-brand Field Flowers.
It's such an inspiration episode! And I very much appreciate Florence's honesty and transparency about the ups and downs she's experienced in running her small business. At the end of the podcast, you'll discover Florence's practical tips, which I'm sure you'll find incredibly useful!
Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode6
#006 - Florist and (new!) Flower Farmer Florence Kennedy of Petalon shares her small business journey, with masses of helpful advice in this week's episode.
You'll discover the various roles she had before starting her flower delivery business, and the resulting impact and important part they've played in assisting her in setting up and running her company.
Florence recounts the different stages of Petalon's growth, starting on her own with one bicycle and very early starts at the flower market in London. She explains the reasons behind her concept of offering two weekly bouquet designs. Plus her decision-making process behind her selection of the floral ingredients.
Instagram and how she uses it to promote her business and show the character behind her brand is also a topic of conversation. Plus she reveals the reasons behind her and the business's move from London to Cornwall, together with details about her new sub-brand Field Flowers.
It's such an inspiration episode! And I very much appreciate Florence's honesty and transparency about the ups and downs she's experienced in running her small business. At the end of the podcast, you'll discover Florence's practical tips, which I'm sure you'll find incredibly useful!
Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode6
1 hr 19 min