Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more.
OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.
112. The Secret to DOUBLING Your Conversion Rates (& Growing Faster!)
Today we had an amazing guest on our podcast - Aleks Gollu, the CEO and co-founder of 11Sight. We discussed how important it is for businesses today to create engaging experiences around customer contact points as prospects expect higher engagement levels than ever before. We also learned how his technology is revolutionizing the sales process for companies around the world.
Aleks's innovative tool allows customers to video chat live with a sales rep, which greatly increases the speed to lead in today’s rapidly evolving market. He also shared some data showing how this new tool can significantly improve conversion rates, as well as tactics and strategies that businesses should consider when it comes to creating awareness.
We are always looking for ways to improve inbound buying experiences and Aleks provided great insights into why speed matters in the sales process. With 11Sight, customers have access to real-time communication with a sales rep, which leads to a better understanding of customer needs and enables faster decision-making.
This is an excellent episode packed with valuable insights from one of the strategic minds behind 11Sight’s success! It's a must-listen if you're interested in how you can use this innovative technology to boost the performance of your business.
111. How to Prepare Your Business for Next Year: Top B2B Digital Marketing Trends to Expect in 2023
Feeling uncertain about the future as a B2B marketer? Wondering what trends are likely to dominate in 2023? Let's start planning for the new year now!
In this episode of the Growth Marketers Podcast, we will explore emerging trends, technological advancements, and marketing strategies that are going to drive the B2B marketing space forward.
We'll also share our observations and pro tips on how to stay competitive in a digital world and provide insights into how these changes can be implemented efficiently at your company.
Watch a webinar: https://www.oneims.com/webinars/
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110. How to Make Your Virtual Meetings More Productive and More Engaging
Today's Growth Marketers Podcast is all about marketing's future and how to prepare for it. Our special guest is Sam Kolbert-Hyle, President and CEO of Brandlive - a company that creates high-impact meetings and events that are dazzling, entertaining, and persuasive.
People now expect high quality and high production value from the content they consume, just like they would from their favorite TV show.
This shift has caused many B2B companies to rethink the way they do business. For some, that means injecting a little more soul into their content.
Brandlive is one example of a company helping other businesses do just that. They enable organizations to create high-impact meetings and events that are both dazzling and persuasive.
In this episode, Sam shares his own marketing strategy at Brandlive and what worked well for their company. He talks about how to create high-quality video content, how to engage audiences online, and why authenticity is so important in today’s market.
Thank you for joining us! Wherever you are listening, be sure to subscribe to keep up with the latest episodes.
109. What Marketers Need to Know About the State of Data and Customer Data Platforms
Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.
In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.
We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.
This podcast is a great starting point if you're looking for ways to improve customer experience using data.
Learn more about Treasure Data at https://www.treasuredata.com/
108. Webinars Aren't Dead: How Webinar Marketing Has Evolved and How To Use It in B2B Buyer's Journey
Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.
In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat. We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.
You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.
You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.
107. The B2B Growth Formula Explained: How to Get More Clients and Keep Them For Life
When your marketing and sales aren't aligned, how exactly does it affect your business?
It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There's no alternative. And it is impossible to predictably and systematically drive new business without it.
Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.
At OneIMS, we've created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.
So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today's episode of the Growth Marketers Podcast!
Thanks for listening!