Handy pod with:
1) "marketing bootcamp" episodes: filling you in on how marketing is done
2) "masterclass" episodes: talking to experts about what they know
Give it a listen! (that there is a "call to action" in marketer speak)
Ep. 8 - More Digital Marketing
Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.
Ep. 7 - Digital Marketing Part 1
To spam or not to spam? That is the question.
Note - other cooked meats in a tin are available, but none of them are digital!
Ep. 6 - Bootcamp: Memory and brands
How can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.
Ep. 5 - Masterclass: David Peters on positioning
We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!
Ep. 4 - Bootcamp: Positioning
Not where you put things on a shelf, but rather where you put things in people's minds - a question that is key to selling... pretty much anything!
Ep. 3 - Bootcamp: Segmentation
Can you please everyone all the time? One of the fundamental questions every business has to face is WHO should we talk to? Even, who CAN we talk to?