83 episodes

GYDA Initiative is tasked to create change and agitate growth in your agency (and your life!).Taking your agency to the next level requires a major shift in mindset. To grow your agency, you need to concentrate on working on your business, not working in it… the only thing holding you back is you. The GYDA Initiative Talks Podcast includes interviews and discussions between Robert Craven and Digital Agency Experts. Each podcast is full of knowledge to help you grow your Digital Agency.

GYDA Initiative GYDA Initiative

    • Business
    • 5.0 • 1 Rating

GYDA Initiative is tasked to create change and agitate growth in your agency (and your life!).Taking your agency to the next level requires a major shift in mindset. To grow your agency, you need to concentrate on working on your business, not working in it… the only thing holding you back is you. The GYDA Initiative Talks Podcast includes interviews and discussions between Robert Craven and Digital Agency Experts. Each podcast is full of knowledge to help you grow your Digital Agency.

    Marcus Sheridan on They Ask, You Answer

    Marcus Sheridan on They Ask, You Answer

    In this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
    As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
    Robert and Marcus discuss:
    The Backstory to They Ask, You AnswerWhy should marketing agencies follow the system?Why don’t they?Who does it well?What will agencies look like in 2-3 years time – how will they respond to the vast change all around?If you were an agency thinking of adopting TAYA principles what would you do?How to differentiate yourself from other TAYA agencies 
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

    • 10 min
    Four Strategies to Solve Your People Puzzle with Gareth Healey

    Four Strategies to Solve Your People Puzzle with Gareth Healey

    In this GYDA Expert Seminar Gareth takes you through four strategies to help you with your people puzzle. Including: ‘Enabling and encouraging people to achieve greater knowledge, capabilities and performance.’
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

    • 8 min
    How to Use Qualifying to Win New Business with Ben Potter

    How to Use Qualifying to Win New Business with Ben Potter

    In this GYDA Talks, Robert talks to Ben Potter. Ben helps agencies to win the right clients. He is a mentor for agency owners and business development managers. In this session Robert and Ben discuss how to master qualifying.
    What is qualifying?How can you implement it in your agency?How to use qualifying to help you win new business 
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

    • 10 min
    Entrepreneur Mindset Q&A with Pete Everett

    Entrepreneur Mindset Q&A with Pete Everett

    In this GYDA Expert Seminar our special guest Pete Everett discusses Entrepreneur Mindset – why what got us here, might not get us there, and what you can do about it. Featuring David Gilroy of Conscious and led by Robert Craven, this hour-long video holds great insight for any digital agency leader.
     
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

    • 10 min
    Masterclass in Content by Andy Lambert of ContentCal

    Masterclass in Content by Andy Lambert of ContentCal

    Watch this masterclass in Content by Andy Lambert of ContentCal. Andy takes us through a How To session on content marketing. Including: Where content marketing fits in our marketing mix. What a good strategy looks like. How it can be done. Plus loads more!
     
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

    • 6 min
    GYDA Talks - Adam Graham - Gray Matters

    GYDA Talks - Adam Graham - Gray Matters

    In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He’s experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.
    Robert and Adam discuss:
    Commoditisation of offerWhat’s changed and what works post Covid?Quick wins or sustainable bizdev?How do you attract new business?What are people doing wrong?What is the secret sauce? Is there one? 
    This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

    • 11 min

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