Jonny Cooper is a lifetime entrepreneur, having built a financial business from zero to 8-figures before selling to a public company in 2003. Since then, Jonny "fell into" coaching through being asked for advice on growth and exit strategies by former clients and his wider network.
He attributes the spectacular success of his early venture to his ability to define a clear and simple marketing message, and in identifying and engaging with an audience for that message.
For the last 15 years, Jonny's been coaching entrepreneurs and business owners large and small in the three principles of what he calls Effortless Marketing - Awareness > Interest > Engagement.
In 2017, Jonny launched The Success Party with the following Massive Transformative Purpose:
"My MTP with The Success Party is to empower 100,000 entrepreneurs by 2025 with the principles of Effortless Marketing, reducing stress and creating more impact around the world."
He launched The Jonny Hates marketing podcast in October 2017, with Season 1 promising to bring his unique philosophies to life with humour and passion.
In Jonny's words from The Success Party homepage:
“We’re alive at a point in history where there is more opportunity to thrive than ever before. Digital tools and access to universal connectivity provide us with everything we could need to build an exponential business, and a life of our wildest dreams.
Yet too often we find ourselves stifled by procrastination, fear and overwhelm.
Overwhelm from too much information.
Overwhelm from social media noise.
Overwhelm from the death of traditional marketing.
Overwhelm from the scale of opportunity.
The antidote to all that is clarity:
Clarity of Thought
Clarity of Ideas
Clarity of Action"
As Jonny says - Let's Get On With It!
Learn why both Johnny and Super Joe Pardo hate marketing, and you should too.
Connect with Jonny Cooper