214 episodes

How do I grow my small business?

How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time.

How do I play a bigger game and impact more people?

--------

Welcome to the HerBusiness podcast.

I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business.

This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle you love – every. single. day.

Every week I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more) and sharie my own practical experience of having started, grown and sold online and offline businesses, product and service businesses and helped thousands of women business owners over the last 20+ years.

If you’re ready to play a BIGGER game and to make a bigger IMPACT...

If you want to SHOW UP more and share more of you with the world...

If you’re working hard in your business right now and you want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know there’s amazing potential for your business to create the lifestyle and the financial rewards you REALLY want...

Then, you are in the right place.

Each week my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore the inner and outer game of business success.

I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

HerBusiness - Business Growth Strategies for Women Suzi Dafnis

    • Entrepreneurship
    • 5.0 • 1 Rating

How do I grow my small business?

How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time.

How do I play a bigger game and impact more people?

--------

Welcome to the HerBusiness podcast.

I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business.

This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle you love – every. single. day.

Every week I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more) and sharie my own practical experience of having started, grown and sold online and offline businesses, product and service businesses and helped thousands of women business owners over the last 20+ years.

If you’re ready to play a BIGGER game and to make a bigger IMPACT...

If you want to SHOW UP more and share more of you with the world...

If you’re working hard in your business right now and you want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know there’s amazing potential for your business to create the lifestyle and the financial rewards you REALLY want...

Then, you are in the right place.

Each week my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore the inner and outer game of business success.

I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

    165: The Energy That Makes Things Happen

    165: The Energy That Makes Things Happen

    Running a successful business takes energy.
    A ton of energy.
    So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence.
    Loving what you do.
    Doing what you love.
    Feeling like there’s a good exchange of “give and take” of energy with others around you.
    There are some specific things that you can do to bring up your energy and to fill you with life force.
    Right now, there are things that you’re doing OR not doing that are likely impacting the enthusiasm and energy that you bring to your business every day.
    There are things that you are doing that GIVE you life force and things that DIMINISH life force — energy.
    In this episode, I give you the six things you can do right now to create an abundance of the energy you need to make things happen in your business and your life.
    Listen to discover:
    How to reclaim your energy when you feel depleted and ‘wiped out’ Why eliminating the naysayers and people who want to see you stay small from your life is a priority that will give you energy The most important energy booster for women business owners who want to create success and results (and it’s nothing to do with facials and day spas) Why ‘aha’ moments are a gateway to feeling more alive and enthusiastic about your business How leaning into your existing abilities and skills will boost your confidence to take bigger risks and try new things in business Mentioned in this episode:
    Jayne Johnson - The Clearing Sight Episode 164 - Proceed with Abandon Here are some popular recent episodes:
    The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 22 min
    164: Proceed with Abandon

    164: Proceed with Abandon

    You've likely heard the phrase: Proceed with caution.
    If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps.
    Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new online course and put it to market and then… crickets. Now, you're not as bold about jumping into another big investment (in time and money)
    Imagine moving into this year with a different attitude.
    Imagine moving into your 2021 with abandon.
    How might that change your results this year?
    We don't know how the year will pan out and what adventures might come our way. But, we see members of the HerBusiness Network putting in place their 2021 plans - working on their marketing, creating lead magnets, and launching memberships this year.
    They are going from being solopreneurs to micropreneurs. That is, they are actively growing a team. They can move forward with their plans with fear and trepidation. Or, they can move into the new year with abandon - without concern.
    2020 toughened us up a little, and we know to expect the unexpected. We know who has our back and which communities and groups to rely on to be there for us.
    We also know that we may need to be flexible and agile - to take a new direction at a moment's notice to grow or revitalise our business.
    Moving ahead with abandon means saying NO to fear even when we don't know what will happen when you move into the unknown.
    So, if you've ever told yourself:
    Don't go too fast.
    Don't make mistakes.
    Don't make that investment in yourself unless you're 100% sure.
    Don't make that investment in your business unless you're 100% sure.
    Then this episode is for you.
    Listen to discover:
    What it means to proceed with abandon How your business is like art Why your vision demands that you say no to fear to move ahead Seven things that give you life force and energy and support your goals and the key things that diminish your energy Mentioned in this episode:
    The Art of Business: Creating a Business More Like You — with Nicholas Wilton
    Here are some popular recent episodes:
    The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 13 min
    163: Don't Ask for Feedback

    163: Don't Ask for Feedback

    Do you find yourself asking for feedback?
    Maybe you’ve had a graphic designer work up a new logo for you.  You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback.
    Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feedback.
    Perhaps you want a set of eyes over your marketing plan to know that you’re on track. And, so, you ask a friend to take a look at it and give you feedback.
    Here’s the problem with asking for feedback.
    Feedback is often too vague to be helpful.
    So, what do you ask for instead? That’s what we are looking at in today’s episode.
    Listen to discover:
    Why asking for feedback can lead to confusion and overwhelm, and what to ask for instead Who ask for advice when you need help in your business The role that experience plays is providing useful input into your business challenges Why more opinions is not better (and what is) Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 10 min
    162: The Best Thing About 2020

    162: The Best Thing About 2020

    When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries.
    I live in a country where the political system has been pretty stable.
    I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown.
    And thankful for a business that has allowed me to keep doing what I love every single day.
    Maybe you had some setbacks in your Business.
    We’ve seen trainers and facilitators who do all their work in-house in corporations left with no work.  We’ve had members whose clients are schools have their businesses totally stop.
    Their schedules cleared.
    We’ve had therapists with practices, stylists who take people shopping, personal trainers... who have had to stop doing their work. No income.  And no online income to fall back on.
    Inside of the HerBusiness Network, we have supported women to pivot. To finally get an online element to their business.
    Members have started memberships. Online challenges. Podcasts.
    And all along the way, they’ve asked for support to get their fledgling projects off the ground
    That’s what we are designed to do at HerBusiness. To help women take their newborn projects and help them take flight, like a newborn bird that is nurtured until it has strength and ability to fly free.
    Unfortunately, while many members have flourished, I’ve also seen some women hoping to ride out the changing marketplace - crossing their fingers that things go back to “normal”.
    I’m going to encourage you to, no matter what things are now looking like - even if they are looking better, that creating a business with recurring revenue, with multiple streams of income, with both online and offline components - means that you have far less stress and fear that things will fall apart because of government legislation or a pandemic.
    This is what having a sustainable business is all about. And helping women create sustainable businesses is my FAVOURITE thing to do.
    And this support has helped women have their best year ever.
    Listen to discover:
    How members have had their best year ever and are better position for an amazing 2021, finding their true purpose, starting businesses, and spending more time with family Why lifted restrictions are no reason to stop planning for a more sustainable business How incredible alliances and collaborations have come out of hardship The new breakthroughs and renewed passion that come from resilience Here are some popular recent episodes: Do Less and Obsess to See More Results in Your Business When You Don’t have it All Figured Out, Do This The Clear Week In Tough Times, Communicate. Don’t Isolate A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 11 min
    161: Do Less and Obsess to See More Results in Your Business

    161: Do Less and Obsess to See More Results in Your Business

    What if working longer hours does not mean working more productively?
    What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month?
    What if you could do a whole lot LESS and get MORE results?
    Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books.  In his book, Great at Work, he argues that you can get more out of doing less, something you will be glad to hear if you have ever felt a twinge of guilt or anxiety about not working seven days a week to grow your business.
    Or, doing ALL the things. Being on all the social platforms. Trying all the latest marketing tactics.
    Professor Hansen coined the mantra ‘do less, then obsess’, which suggests that by focusing more on fewer tasks, we achieve better results.
    What this can translate to for us as business owners are that focusing on fewer things - products and services, times a year that we do promotions, social media platforms that we are a part of... we can actually get better results.
    It can seem kind of counter-intuitive. But it’s an idea that I’ve been teaching inside of our HerBusiness Network our members are loving it.
    Listen to discover:
    Why we ditched one of our most popular marketing initiatives in 2021 How to overcome bright-shiny object syndrome by doing less Why doubling-down on what’s working is the first things you should plan for The way to stand out from your competition by doing less and serving a tighter niche in your industry How to make MORE profit from the products and services you already sell Here are some popular recent episodes: The Best Question to Ask When You Don’t Know What to Do Next When You Don’t have it All Figured Out, Do This The Clear Week A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 14 min
    160: The Best Question to Ask When You Don’t Know What to Do Next

    160: The Best Question to Ask When You Don’t Know What to Do Next

    Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next?
    Maybe you find yourself asking:
    Should I start a membership?
    Should I be on instagram?
    Should I do an online course?
    Should I update my website?
    I don’t have a lead magnet.
    I don’t know what to do to get leads. I don’t know what to focus on.
    It can be crazy-making. Not only for you but also for those around you to hear you going back and forth, overwhelmed and in a state of indecision.
    That overthinking and spinning your wheels takes up a lot of your energy but it also impacts others around you.
    So, what do I do now when I’m stuck in indecision?
    Anytime I am stuck not sure what to do about a situation I ask this one question. It’s the best question to ask when you don’t know what to do next.
    And I’m talking about it in today’s podcast episode. If you can relate, this episode is for you.
    Listen to discover:
    What to ask yourself when you don’t know what to do next Who to ask for support when you need it Why indecision is a trap (and a way out that keeps you moving backwards) The frustrating question that my mentor asked me Here are some popular recent episodes: When You Don’t have it All Figured Out, Do This The Clear Week In Tough Times, Communicate. Don’t Isolate A Case of the “I Don’t Want Tos” HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 14 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Ruth carnival girl ,

An interestinf and informative podcast

Great interviews with successful women in business, lots of good ideas and support for other women in business. We should never stop learning from others and reviewing our own practices as a way of improving our performance.

Top Podcasts In Entrepreneurship

Listeners Also Subscribed To