13 episodes

Herd Marketing is a UK based digital marketing agency, with offices near Liverpool and in London. Our regular Podcasts talk about the latest news, trends, and topics from the world of digital marketing. This includes topics such as SEO, Social Media Management and Content Marketing.



We regularly have guests come on and talk with us from a range of different sectors and businesses and discuss how digital marketing affects their business. As a company, we attend a number of events related to digital marketing and we often share any new hints, tips or ideas that we think will add value to our listeners.



Herd Marketing - Gather Your Audience.

Herd Marketing Podcasts Mark Baker - Herd Marketing Director

    • Business
    • 5.0 • 2 Ratings

Herd Marketing is a UK based digital marketing agency, with offices near Liverpool and in London. Our regular Podcasts talk about the latest news, trends, and topics from the world of digital marketing. This includes topics such as SEO, Social Media Management and Content Marketing.



We regularly have guests come on and talk with us from a range of different sectors and businesses and discuss how digital marketing affects their business. As a company, we attend a number of events related to digital marketing and we often share any new hints, tips or ideas that we think will add value to our listeners.



Herd Marketing - Gather Your Audience.

    Local Business Utilising Facebook Lead Generation Ads

    Local Business Utilising Facebook Lead Generation Ads

    In our latest podcast and vlog, we visited The Material Studios in Liverpool with our client Jonathan Vaggers from Inspire Home Solutions.



    In this episode, we talk to Jonny about Inspire and learn more about what they do and how they generate new business from their Facebook lead generation ads that we manage for them.



    Finally, we close out this episode hearing about Jonny's plans for the rest of 2021 and beyond.



    If you want to improve your online presence with Facebook Ads or Google Ads, reach out to us today here on our website:



    https://www.herdmarketing.co.uk



    Herd Marketing: Gather Your Audience.

    The Beer Lab Podcast with Herd Marketing

    The Beer Lab Podcast with Herd Marketing

    In the latest episode of the Herd Marketing podcast, we visit Ryan, who runs and operates The Beer Lab in Heswall. The Beer Lab is a micropub that specialises in selling a huge range of craft beers and has built up an enviable reputation locally as one of the best pubs on the Wirral. This is down to an ever-changing range of artisan craft beers being on sale, as well as its really good atmosphere. 







    During this episode, we talk about how the business has reacted to the recent Coronavirus and how by being quick to react, it has managed to not only survive but thrive. We also ''Taste Test'' one of the amazing beers that are available and talk further about some exciting new plans. This includes the opening a new warehouse that will help facilitate the growth of online sales for The Beer Lab. 







    This new growth and expansion are certainly exciting times for The Beer Lab and we are pleased, as an agency to be working with Ryan and his team on this journey. Herd Marketing has built the new website and are actively working on and managing the paid social media ads on Facebook and Instagram for The Beer Lab. Additionally, we are also managing the Email Marketing campaigns and are already getting some excellent results and a ROI for The Beer Lab. 







    These are certainly exciting times and we hope you have enjoyed this episode of our podcast. As always, if you have any thoughts, ideas or suggestions for future episodes then please do contact us or leave a comment in the box below.







    Until next time,







    Herd Marketing - Gather Your Audience. 

    • 15 min
    Think Wine Group & Social Nation Podcast

    Think Wine Group & Social Nation Podcast

    Last Friday we visited Katherine Jones at the Social Nation HQ on Stanley Street in Liverpool to record the latest Herd Marketing podcast.



    Kath runs her influencer marketing agency, We Are Social Nation from here and works with a number of celebrities to manage their social media accounts, in particular their Instagram accounts. In addition to this, Kath recently set up a brand of sparkling wine and Prosecco - called Think Wine. This is a reduced-calorie and vegan-friendly Prosecco and in this episode of the Herd Marketing podcast, we talk about both of these businesses and how they help one another.



    During this light-hearted and often funny episode - we find out in more detail about Social Nation and some of the interesting influencers that they work with. We also discover more about the Think Wine Group and learn how and why it was originally set up. We gently cover the topic of how the Corona Virus has effected both Social Nation and the Think Wine Group and we learn how Kath has changed her approach to tackling this issue, such as focusing more on the DTC approach to selling.



    As has become a tradition with guest speakers on our podcast, we close out by asking Kath to talk about some of her favourite books and share with us what she last read. We hope you like this episode and as always, if you have any thoughts, questions or suggestions for future episode please do leave a comment in the box below.



    Herd Marketing - Gather Your Audience.

    • 25 min
    Relationship Marketing Podcast

    Relationship Marketing Podcast

    In the latest episode of the Herd Marketing podcast and vlog we welcome special guest Mark Waldron from MOVE. Mark joins our founder and MD Mark Baker at the Material Studios in Liverpool to talk about relationship marketing.







    During this episode Mark W shares his extensive experience of business networking and offers some useful hints and tips on how to grow your business with relationship marketing. This includes techniques and frameworks that he uses within his coaching business that have helped many business owners, both locally and nationally to grow and prosper.









    https://youtu.be/v3T2gEnbF04









    As mentioned in the video and podcast, Mark W organises the Netwalking events in Sefton Park, Liverpool on a Saturday at 07.00am and at the Marine Lake, West Kirby on a Sunday at 07.00am. Both of these events are always very well attended and are a great way to connect with other local businesses and business owners. To connect with Mark Waldron and find out more about him and these events, connect with him here on LinkedIn.







    I hope that you have enjoyed this episode of the Herd Marketing podcast. As always, if you have any thoughts or suggestions on this episode or for any future ones, please do leave a comment in the box below,







    Until next time,







    Herd Marketing - Gather Your Audience.

    How to Get the Most Out of LinkedIn

    How to Get the Most Out of LinkedIn

    Welcome to this episode of the Herd Marketing podcast -today we welcome special guest and LinkedIn marketing guru Pam Case from Linked Online. Pam runs a number of networking groups and training sessions, based around LinkedIn and how to optimise your LinkedIn profile.







    In this episode we cover some important topics and areas within LinkedIn and explain in detail how these can be used to help generate new B2B leads and sales. Pam highlights four areas that LinkedIn can be broken down into and these include marketing, database, search tool and networking room. Each of these four points is covered in some detail within this episode along with her final top three tips for LinkedIn greatness!









    https://youtu.be/kIoQfIdOr90

    Mark Baker & Pam Case talk about getting the most from your LinkedIn account.







    To stay up to date with all the latest digital marketing news, trends and best practices, subscribe to the Herd Marketing YouTube channel and/or podcast. We post regular episodes that offer value and insight into the world of digital marketing.







    Thanks for watching and we welcome any constructive thoughts, ideas or suggestions in the box below.







    Herd Marketing - Gather Your Audience.

    SEO Tips You Need to Know in 2020

    SEO Tips You Need to Know in 2020

    In today’s blog article we are going to be looking at SEO tips for 2020. This content is available as a podcast that can be listened too and downloaded or in a written article format, as shown below. 







    When it comes to optimising your website and the amount of organic traffic that you get, using a good SEO tool is unavoidable and also very advisable. There are several different websites and tools that you can use to help improve the search engine optimisation of your website. This includes sites such as SEM Rush, Google Analytics and Ahrefs for example.







    However, if you don’t have access to these various tools, you can still improve the SEO of your content, website, or other digital media by simply implementing some/all of the following ideas and techniques included in this article. 







    If you’re someone who is new to owning a website or digital content, you may not fully understand how to optimise your website for SEO. This is understandable, which is why we’re going to provide you with our top SEO tips and techniques that you can use to improve the quality of your search engine optimisation for your website. 







    What is SEO?







    At its core, SEO is the practice of using specific keywords, phrases, and other variables hat are placed onto your website in an effort to increase the natural ranking of your website on major search engines such as Google. There are over 200 known variables that affect SEO and each search engines ranks websites slightly differently, depending on the specific type of search ranking metrics that are used on their platform.









    That is why it’s important to take into consideration the known variables that can affect your websites organic ranking. In the next section, we’re going to provide you with a list of our top free SEO tips that you can use to improve your natural ranking in search engines. 









    Top SEO Tips for 2020 







    As stated earlier, there are several different ways that you can approach optimising your website to improve the amount of organic traffic that you receive. Before implementing any SEO strategy, you need to write down all of the relevant information that is important to your business or operations. This includes things such as the location in which you offer specific goods or services, what you do and what your services provide.







    Shown below is our comprehensive list of free SEO tips that you can use to improve the quality and ranking of your website with ease. 







    #1 Optimise Meta Descriptions & Page Titles







    Once you have created a list of premium keywords, you need to optimise your page title in order to bring in organic traffic. This is done by using an HTML element which is hidden in the background of the page and it is usually editable in the website control panel, better known as the CMS or content management system. If you use a CMS website that is built using WordPress, then download and install the Yoast SEO plugin. This free plugin will guide you through how to add page titles, meta descriptions and can also be linked to your Google accounts. The keywords you use should contain important words and phrases that relate to your business and will likely...

    • 23 min

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