1 hr 1 min

Hillary Weiss on branding ourselves, finding our niche, and defining our strategy The Elastic Brand

    • Design

In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.

In the show Hillary and Liz talk about:

- Branding ourselves and our own companies
- Becoming a company as opposed to a freelancer
- Naming our companies and trading under a business name
- Defining our own brand strategy
- How creating a strong, individual brand and voice can set us apart from other designers and creatives
- How having professional photography is vital for your website and assets
- How to find the time to properly brand ourselves
- Finding our niche market
- How we’re both a little bit in love with Steve Folland from Being Freelance

In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.

In the show Hillary and Liz talk about:

- Branding ourselves and our own companies
- Becoming a company as opposed to a freelancer
- Naming our companies and trading under a business name
- Defining our own brand strategy
- How creating a strong, individual brand and voice can set us apart from other designers and creatives
- How having professional photography is vital for your website and assets
- How to find the time to properly brand ourselves
- Finding our niche market
- How we’re both a little bit in love with Steve Folland from Being Freelance

1 hr 1 min

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