71 episodes

Holistic Business Matters is for therapists, coaches and healers wanting to find clients and grow a thriving, sustainable business.

Bite-sized episodes with the occasional interview covering marketing, business and mindset to help you create a practice you're proud of. Providing practical tips and addressing any challenges you may face setting up and running a health and wellness business. Learn how to create marketing that feels good and is based on connection, building great relationships and ultimately, attracting clients to your door.

Join Helen, a complementary practitioner and chartered marketer to learn how to grow your holistic business, your way. She'll be combining her experience in personal development and marketing to help you discover the best way to share your work with the world.

A full blog post with show notes and links for each episode can be found on Helen's website: https://www.helenharding.co.uk/

Connect with Helen @helenhardinguk on all the main social media platforms.

Holistic Business Matters Helen Harding

    • Education
    • 5.0 • 4 Ratings

Holistic Business Matters is for therapists, coaches and healers wanting to find clients and grow a thriving, sustainable business.

Bite-sized episodes with the occasional interview covering marketing, business and mindset to help you create a practice you're proud of. Providing practical tips and addressing any challenges you may face setting up and running a health and wellness business. Learn how to create marketing that feels good and is based on connection, building great relationships and ultimately, attracting clients to your door.

Join Helen, a complementary practitioner and chartered marketer to learn how to grow your holistic business, your way. She'll be combining her experience in personal development and marketing to help you discover the best way to share your work with the world.

A full blog post with show notes and links for each episode can be found on Helen's website: https://www.helenharding.co.uk/

Connect with Helen @helenhardinguk on all the main social media platforms.

    How to Save Time with Batching

    How to Save Time with Batching

    Batching is a way of being super productive and is simply doing similar tasks together. It will save you a serious amount of time and energy and help you thrive.
    Anything that frees up time is worth doing in my book, and batching is one of the best ways I’ve found to do this. I’m still a work in progress and it’s something I’ve gotten really good at in some areas but there’s definitely room for improvement.
    Time is our most precious resource and we don’t get to spend it twice. Life is busy and it’s too easy to get bogged down with stuff. Before you know it, it’s the end of the day and you’re no further forward than when you started the day.
    (01:34) Advantages of batching
    (03:17) 9 batching ideas
    (09:36) How to start with batching
    https://helenharding.as.me/discoverycall (Book a discovery call)
    https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)
    https://www.helenharding.co.uk/blog/how-to-save-time-with-batching (Full blog post, show notes and links)

    • 13 min
    Limiting Beliefs Will Stop You Finding Clients

    Limiting Beliefs Will Stop You Finding Clients

    We gather our beliefs from all areas of our life and work including from our family, our culture, our peers, our environment, etc. They help us make sense of our experiences and navigate the world, and we store them as our personal facts.
    Limiting beliefs about your ability to be successful will stop you from finding clients and building a sustainable holistic business.
    A few examples include:
    I don’t have the training/experience to build a business
    There is too much competition
    I’m never going to be able to earn a living as a practitioner
    Money isn’t important, I just want to help people
    I can’t be successful
    People won’t pay for what I have to offer
    I’m a private person, I can’t put myself out there and tell people what I do
    I’m a total failure
    I'm no good at selling or marketing myself
    Listen in on the stories you’re telling yourself about your business and your ability to succeed. These stories are reinforcing the limiting beliefs that are getting in your way and keeping you stuck. You’ll unconsciously start looking for evidence to back them up - guess what, you’ll find it!
    (03:35) Identify the stories you tell yourself
    (06:31) What's your new story?
    (07:26) Supporting your new story
    (09:48) Take action
    https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47: Creating Your Vision for Your Holistic Business)
    https://helenharding.as.me/discoverycall (Book a discovery call)
    https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)
    https://www.helenharding.co.uk/blog/limiting-beliefs-will-stop-you-finding-clients (Full blog post, show notes and links)

    • 11 min
    Where to Start with Social Media to Find Clients with Megan Kuhar

    Where to Start with Social Media to Find Clients with Megan Kuhar

    This week on Holistic Business Matters, I’m joined by Megan Kuhar, host of the podcast Creative Brand Sessions.
    Megan is a coach who empowers soul-centred entrepreneurs to step into their true potential and make an impact with their brand and business online. Her coaching is grounded in the belief that anyone can stay authentic and aligned while also employing savvy and accessible marketing strategies, using social media, web design, and technology.
    We had a chat about how to use social media effectively for your holistic business.
    (04.14) What is the biggest mistake people make with social media?
    (06.40) How do you start out on social media if you’re new to it?
    (11.12) Picking a social media platform
    (16.55) What to talk about on social media
    Find out more about Megan Kuhar and her work:
    https://www.megan-kuhar.com/ (Website)
    https://www.facebook.com/groups/promotingwithpurpose (Facebook group)
    https://www.instagram.com/megankuhar/ (Instagram)
    To access Megan’s “Free Roadmap to Aligning Online” click https://www.megan-kuhar.com/roadmap (here)
    https://www.canva.com/ (Canva)
    https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)
    https://www.helenharding.co.uk/blog/podcast-68-where-to-start-with-social-media (Full blog post, show notes and links)

    • 25 min
    How to Create a Buzz for Your Local Holistic Business

    How to Create a Buzz for Your Local Holistic Business

    We’re slowly moving back to being able to work in person again although with restrictions. For some of us, the way we help our clients will never be the same, for others, they’ve eagerly awaited getting back to working in person again.
    Working in person is accompanied by rules and regulations to navigate and you’ll need to step up your marketing efforts to bring clients back to your door.
    This week I thought it would be great to look at how to build a buzz and so you stand out in your local area. Being visible will remind people you exist, which equals more potential clients coming to see you.
    (01:10) Branding
    (03:44) Your physical environment
    (06:22) Ideas people want to share
    (08:33) Build your local profile
    (09:14) Sharable information
    (10:56) Let everyone know
    https://www.helenharding.co.uk/blog/how-to-create-a-style-guide-for-your-holistic-business (Podcast 12: How to create a style guide for your holistic business)
    https://www.helenharding.co.uk/blog/how-to-position-your-holistic-business-to-find-clients (Podcast 64: How to position your holistic business)
    https://www.helenharding.co.uk/blog/creating-a-marketing-message (Blog: Creating a marketing message)
    https://www.helenharding.co.uk/blog/how-to-write-a-leaflet-for-your-holistic-business (Blog: How to write a leaflet for your holistic business)
    https://helenharding.as.me/discoverycall (Book a discovery call)
    https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)
    https://www.helenharding.co.uk/blog/how-to-create-a-buzz-for-your-local-holistic-business (Full blog post and show notes)

    • 14 min
    Discover Your Marketing Mojo and Find Clients

    Discover Your Marketing Mojo and Find Clients

    When you’re marketing mojo is working brilliantly, you’ll feel like everything just flows. You show up at your best, have fun in the process and let people know how you can help them. Clients are attracted to your practice and your confidence grows.
    If you lose your marketing mojo, it’ll affect how you show up in the world. Everything will feel forced, and you’ll struggle to communicate and build the relationships you need to be successful. You’ll start to doubt that anything works and end up doing nothing.
    Many practitioners feel they’ve never discovered their marketing mojo. For them, marketing is something that they’ve struggled with from the start - a necessary evil to finding clients.
    How do you feel about your marketing right now?
    find calm
    Re-visit your vision
    Make marketing fun
    Get organised
    Celebrate your wins
    Support network
    Be fabulous
    https://www.helenharding.co.uk/blog/creating-your-vision (Podcast 47: creating a Vision for Your Business)
    https://www.helenharding.co.uk/blog/how-to-make-marketing-fun (Podcast 23: How to Make Your Marketing Fun)
    https://helenharding.as.me/discoverycall (Book a discovery call)
    https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)
    https://www.helenharding.co.uk/discover-your-marketing-mojo (Full blog post, links and show notes)

    • 13 min
    Great Copy Starts with Knowing Your Ideal Client

    Great Copy Starts with Knowing Your Ideal Client

    This week I’m joined on the podcast by Natalie Gensets: a copywriter who specialises in helping health coaches write copy that connects with their ideal clients. Natalie does this by either coaching health coaches to write their own copy, or she writes it for them to help them find clients and thrive.
    It's so important for practitioners to find a niche. So many send out messages in their copy suggesting they can help anyone with everything. Natalie understands how compelling it can be to put out generic "I can help everyone copy", but the message is going to fall short of you connecting with anyone.
    Potential clients are often left thinking "what am I supposed to do with this information?" Or "what is the practitioner doing?"
    By picking a niche you can write directly to your ideal client, so they know how you can help them.
    (03.16) Why it's so important for practitioners to find a niche
    (12.00) How do you go about identifying your niche?
    (14:35) Ideal client language and questions they ask
    (19:10) Building your email list and lead magnets
    Find out more about Natalie Gensits and her work:
    https://www.nataliegensits.com/ (Website)
    http://www.facebook.com/nataliegensits.wellnesswordshop (Facebook page)
    https://www.facebook.com/groups/healthcoachingcontenthub (Facebook group)
    https://www.instagram.com/nataliegensits.wellnesswriter/ (Instagram)
    https://www.linkedin.com/in/natalie-gensits-5465903/ (LinkedIn)
    To access Natalie’s free audio training "3 Steps to Creating a Freebie That Lands You More Health Coaching Clients” click https://www.nataliegensits.com/ (here)
    https://answerthepublic.com/ (Answerthepublic.com)
    https://www.facebook.com/groups/holisticbusinessmatters/ (Join the Holistic Business Matters Facebook group)
    https://www.helenharding.co.uk/great-copy-starts-with-knowing-your-ideal-client (Full blog post, show notes and links)

    • 25 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Kate Hogan ,

Fantastic accessible advice for practitioners

This is fast becoming one of my go-to podcasts. Helen covers topics that are relevant for me as a Therapist and gives real accessible advice in such a grounded and supportive way. I always come away uplifted and motivated, highly recommend!

HuddyHudman ,

Gems for practitioners

I am glad to have found Helen’s podcast at this challenging time. Helen has a calm and professional manner as she guides us through steps we can take to help our businesses. She is very experienced both as a practitioner herself and as a business woman. She even seems to enjoy the business aspect and is keen to give us plenty of little gems. Thank you Helen. Love the 6 ways to stop procrastinating.

Teodora P ,

Fantastic podcast and great inspiration!

I have just finished listening to the episode on building your confidence and it was incredibly valuable and learned a lot. Practical insights and tools that anyone can use in any aspect of our lives where we want more confidence.
The length of the podcast was good too and kept me engaged.
Really recommend it!
Thank you.

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