34 min

How Airtable Found Product Market Fit (It's Not What You Think‪)‬ Growth Marketing Stories

    • Marketing

In this episode, I wanted to share Airtable's Product Market & Growth story.


We discussed:


3:19 - How did Zoelle figure out Airtable's use-cases?


4:21 - What was happening before finding PMF?


5:48 - How did they figure out early growth?


5:49 - What does reverse churn mean for Airtable?


11:20 - Why Airtable focused on customer success teams early on?


15:38 - Having so many use-cases and personas, how did you think about nailing it down?


17:48 - What were some acquisition strategies you focused on that gave a good ROI?


20:02 - How did you reach out cold to different enterprises?


22:09 - What is the framework that you learned from Airtable's PMF story?


24:46 - What were the early Aha and activation moments?


27:35 - How did you figure those moments out?


31:34 - Where some mistakes you made while achieving the PMF that others should not do?


Links:


Zoelle's LinkedIn Profile (do let her know that I sent you)Twitter thread on Airtable's story

Please leave a review for the podcast if you are a regular listener.


Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In this episode, I wanted to share Airtable's Product Market & Growth story.


We discussed:


3:19 - How did Zoelle figure out Airtable's use-cases?


4:21 - What was happening before finding PMF?


5:48 - How did they figure out early growth?


5:49 - What does reverse churn mean for Airtable?


11:20 - Why Airtable focused on customer success teams early on?


15:38 - Having so many use-cases and personas, how did you think about nailing it down?


17:48 - What were some acquisition strategies you focused on that gave a good ROI?


20:02 - How did you reach out cold to different enterprises?


22:09 - What is the framework that you learned from Airtable's PMF story?


24:46 - What were the early Aha and activation moments?


27:35 - How did you figure those moments out?


31:34 - Where some mistakes you made while achieving the PMF that others should not do?


Links:


Zoelle's LinkedIn Profile (do let her know that I sent you)Twitter thread on Airtable's story

Please leave a review for the podcast if you are a regular listener.


Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

34 min