26 min
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it] Growth Marketing Stories
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- Marketing
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”
We discussed:
1:51 - Nelson's background in B2B Sales & Marketing
3:30 - What are Predictable Revenue and the problems with it
6:05 - What about the outbound approach to reaching out to the right customer at the right time?
13:15 - How to approach Account-Based Marketing?
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Links:
“The Death of the SDR: And the Birth of Buyer Centric Revenue”
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”
We discussed:
1:51 - Nelson's background in B2B Sales & Marketing
3:30 - What are Predictable Revenue and the problems with it
6:05 - What about the outbound approach to reaching out to the right customer at the right time?
13:15 - How to approach Account-Based Marketing?
__
Links:
“The Death of the SDR: And the Birth of Buyer Centric Revenue”
Supported by - Growth Mentor
What if you could tap into the experience of 340+ startup and marketing mentors?
Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.
Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.
26 min