How CPGs can optimize trade promotions and boost unit economics amid inflation The Digital Shelf Cast
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- Business
Brands waste a staggering amount of money on ineffective trade promotions every year. It's problematic in general, but completely unsustainable in the current climate as CPGs face a perfect storm of cost pressures right now. The episode is an audio version of an article from the experts at e.fundamentals in which we explain how to use strategic revenue management to get the most out of your trade spend and how digital shelf analytics can help.
Got questions, need help? Check out https://www.efundamentals.com/podcast/ or email us hello@efundamentals.com
Brands waste a staggering amount of money on ineffective trade promotions every year. It's problematic in general, but completely unsustainable in the current climate as CPGs face a perfect storm of cost pressures right now. The episode is an audio version of an article from the experts at e.fundamentals in which we explain how to use strategic revenue management to get the most out of your trade spend and how digital shelf analytics can help.
Got questions, need help? Check out https://www.efundamentals.com/podcast/ or email us hello@efundamentals.com
10 min