24 min
How do you choose the right name and brand for a newly merged firm? Size 10½ Boots CoffeeCast
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- Business
This week we spoke to Anne Harnetty - author of Mergers With The Benefit of Hindsight - about how merged firms should approach the potentially tricky task of branding a newly merged professional services firm.
This week we spoke to Anne Harnetty - author of Mergers With The Benefit of Hindsight - about how merged firms should approach the potentially tricky task of branding a newly merged professional services firm.
24 min