School of Rock, the worldwide music phenomenon that specializes in teaching kids of all ages how to play like their favorite rock stars, has been on the up for over two decades now and shows no signs of stopping. In this conversation with Rob Price, who has been president and CEO since 2017, we speak to him about the brand, what it offers its students, the success of its alumni, and why, for him, it's not just about the global growth of the business, but how it positively impacts the lives of the people involved. From not being intimidated by your own leadership deficiencies to what musical escapism can provide in these trying times, this wide-ranging conversation with Rob covers everything from business to global growth, leadership to mentorship. And, of course, the beauty of rock music. Turn it up to 11! To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.