In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.
Show notes & key topics we've discussed:
00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising.
02:34 - What is Product-Led Growth?
04:27 - How did PandaDoc launch their freemium and Why?
11:12 - How do you balance between freemium and free trial offering (if you have both)?
14:49 - How did you actually make sure that salespeople keep getting the leads in freemium?
16:29 - What happens if people downgrade because of freemium?
18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium?
21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance?
23:12 - How should you think about value metrics and pricing to not lose business while launching freemium?
25:57 - When is the right time to launch a freemium offering?
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