30 min

How PandaDoc Successfully Relaunched Freemium After Failing The First Time Growth Marketing Stories

    • Marketing

In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.


Show notes & key topics we've discussed:


00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising.


02:34 - What is Product-Led Growth?


04:27 - How did PandaDoc launch their freemium and Why?


11:12 - How do you balance between freemium and free trial offering (if you have both)?


14:49 - How did you actually make sure that salespeople keep getting the leads in freemium?


16:29 - What happens if people downgrade because of freemium?


18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium?


21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance?


23:12 - How should you think about value metrics and pricing to not lose business while launching freemium? 


25:57 - When is the right time to launch a freemium offering?


Links


Check out PandaDocConnect with Tanya on LinkedInLeave a review

In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic.


Show notes & key topics we've discussed:


00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising.


02:34 - What is Product-Led Growth?


04:27 - How did PandaDoc launch their freemium and Why?


11:12 - How do you balance between freemium and free trial offering (if you have both)?


14:49 - How did you actually make sure that salespeople keep getting the leads in freemium?


16:29 - What happens if people downgrade because of freemium?


18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium?


21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance?


23:12 - How should you think about value metrics and pricing to not lose business while launching freemium? 


25:57 - When is the right time to launch a freemium offering?


Links


Check out PandaDocConnect with Tanya on LinkedInLeave a review

30 min