How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market | SheerLuxe Conversations

In this episode of SheerLuxe Conversations, Charlotte sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare.

Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything.

We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand.

Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now.

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PANEL

Sapna Rao | @sapna_rao | https://www.instagram.com/sapna_rao/ 

ASOS DESIGN Cinch Blazer in Micro Check | https://go.shopmy.us/p-54153575 

DISSH Barrel Leg Trousers (Similar) | https://go.shopmy.us/p-54153776  

Saint Laurent Loafers | https://go.shopmy.us/p-54153854 

Rachael Wilde | @rachhwilde | https://www.instagram.com/rachhwilde/ 

Bubish Saskia Cinched Blazer | https://go.shopmy.us/p-54153981

Billini Ayla Heels | https://go.shopmy.us/p-54154100 
The Breakout Hack Spot Cleanser | https://go.shopmy.us/p-54154190