This week we talk about the Sunk Cost Fallacy and how it may be holding you back from your goals. The fallacy points out the irrational ways humans tend to stick with a behavior based on the amount of previous investment (time, money, effort, etc.) rather than what actually serves their goals. So the more you invest in something (ie a career, a relationship, a project, etc) the more likely you are to pursue it even to your own detriment. We are programmed to have an aversion to loss. However, once you know it, you can start spotting when you're doubling down on something that has actually run it's course. This is one of the biggest blocks I see keeping so many people in a career they hate. In this episode, we dive deep into the Sunk Cost Fallacy to help you spot it and move past it to focus on the opportunities ahead of you.