Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject.
LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come.
A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.
LINKS WE MENTION:
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.