How to avoid financial distractions and hack spending habits‪.‬ Finance & Fury Podcast

Welcome to Finance and Fury, I hope you are all going well. Today we will be going through how to avoid financial distractions.
This episode is a little bit of a follow up from the previous - as one of the comments I made was a little oversimplified – that was that if you simply spending less and invest these funds – you can achieve more in your financial future –
It is not as easy as it sounds – it is very easy to say to someone spend less and invest more – but to actually achieve this as part of a goal can be almost impossible without the right tools to reduce discretionary or non-essential spending So in this episode – we will outline some of the core reasons behind spending habits and some ways to hopefully hack these in your own lives to help reduce needless spending and instead redirect these funds into towards your financial futures When I talk about spending - Not talking about needed or essential spending- but those additional spending items that can be made on impulse rather than as part of a plan This whole episode comes back to the economic question – of having finite recourses – but yet unlimited wants – but the real issue is the wants that we don’t know we want until we want them – bit of a mouthful – however: the age of the internet and social media marketing has really redefined wants Think about the availability to promotions that we have to put up with – advertising everywhere and the temptation to purchase at out fingertips Facebook, instragram, amazon, ebay – all have massive market places – has increased our access to the offers put on place on an exponential scale – Before the internet – you would need to go into a local store and be tempted to buy something Concept of window shopping – looking through the window which provided a trigger and temptation – but now that window is right in your own home or wherever you are with your phone – that black mirror of a smart phone has become the new window shopping and with this – the temptation to buy has increased at an incredible rate – as now – rather than you needing to be in front of a specifics shops window – which you would physically have to travel to and be limited in choice to what that window contained – now any store across the globe is in your hands at any time of the day, on any day of the week access to technology is a great thing – when used correctly – however – marketers and social media companies know how to manipulate people very well through cues and reward triggers we are pre-disposed towards that fuel addictive purchasing habits Hence - In the modern era – our wants can definitely outweigh our resources – creating additional problems or barriers to the economic question But at the same time – we have been the wealthiest any societies have ever known on average – but our resources can be sapped by up in some pretty tricky ways – leaving us no better off long term -  
So in this episode – want to lay out a game plan and strategy to help curb some spending habits and instead redirect spending to your long term self-prosperity
The first step is understanding Distractions and temptations Story of Tantalus – ancient Greek story - most famous for his eternal punishment - he was made to stand in a pool of water beneath a fruit tree with low branches, with the fruit ever eluding his grasp The catch was that if he reached for the fruit – it would rise out of his reach – but at the same time - the water he was standing in would always receding before he could take a drink – so he was condemned to the afterlife – to be always hungry and always thirsty – hence – his economic problems were never being met But we are different from tantalus – we are not dead – someone who is dead technically doesn’t need food – unless they are a zombie searching for brains But we can learn from Tantalus and his temptations – is very similar to our modern situ