59 min
How To Break a World Record on YouTube with Award-Winning Author Rob Biddulph Video Talks - Conversations on the Business of Video ‣ Marketing ‣ Filmmaking ‣ Online Video
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- Marketing
Rob Biddulph is an award-winning author and illustrator who has increasingly used video to connect with his ever-growing audience.
Before turning to illustration full-time, Rob had established himself as a leading designer and art director, winning awards and steering the visuals for some of the UKs most iconic mags including the NME and the Observer magazine.
Having already caused a storm on social media with his #packedlunchpostits and behind the scenes book development, during the UK lockdown Rob came up with the idea of teaching kids how to draw live online – to help relieve many peoples’ homeschooling stresses. He found a lot of grateful parents!
His #DrawWithRob campaign grew exponentially and led to not only a #DrawWithRob book – another best-seller, but also a Guinness World Record for the biggest audience for a live art class ever – via YouTube.
Rob delves into the story behind how he got started in writing books and how video has ultimately helped him grow his audience.
In this episode you'll discover:
Rob's background in magazinesHow Rob finally found a publishing agentHow he went from art director to published authorHow the Covid-19 pandemic inspired him to help parents and their kidsWhy you should always learn from your mistakesHow he broke a world record on YouTubeWhy video channels like YouTube are great for self promotionThe value of live videoWhy YouTube can directly influence salesAn insight into the future for his creationsRob’s experience as an influencerHow brands and businesses can use video effectively
Rob Biddulph is an award-winning author and illustrator who has increasingly used video to connect with his ever-growing audience.
Before turning to illustration full-time, Rob had established himself as a leading designer and art director, winning awards and steering the visuals for some of the UKs most iconic mags including the NME and the Observer magazine.
Having already caused a storm on social media with his #packedlunchpostits and behind the scenes book development, during the UK lockdown Rob came up with the idea of teaching kids how to draw live online – to help relieve many peoples’ homeschooling stresses. He found a lot of grateful parents!
His #DrawWithRob campaign grew exponentially and led to not only a #DrawWithRob book – another best-seller, but also a Guinness World Record for the biggest audience for a live art class ever – via YouTube.
Rob delves into the story behind how he got started in writing books and how video has ultimately helped him grow his audience.
In this episode you'll discover:
Rob's background in magazinesHow Rob finally found a publishing agentHow he went from art director to published authorHow the Covid-19 pandemic inspired him to help parents and their kidsWhy you should always learn from your mistakesHow he broke a world record on YouTubeWhy video channels like YouTube are great for self promotionThe value of live videoWhy YouTube can directly influence salesAn insight into the future for his creationsRob’s experience as an influencerHow brands and businesses can use video effectively
59 min