14 min
How to bring AR into your traditional marketing mix Marketing Masters
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- Marketing
When you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology?If it is the former, it is time to change your thinking. Matt McGowan, Country Director at Snap Inc., Canada, explains why AR should now be a part of your traditional marketing mix and how to champion AR as a marketing leader.
When you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology?If it is the former, it is time to change your thinking. Matt McGowan, Country Director at Snap Inc., Canada, explains why AR should now be a part of your traditional marketing mix and how to champion AR as a marketing leader.
14 min